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Preferred Deals

Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction. Some publishers may also only make specific inventory available by Preferred Deals.

For detailed information, including the basics of how preferred deals work and how to set up and negotiate a deal, see the topics below. Once your deals are finalized and active, you can find more information on deal reports, or troubleshooting deals.