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Native ads on DoubleClick Ad Exchange

Native ads are online ads that match the look and feel of publisher content. Ad Exchange supports native ads on app, mobile web, desktop, and video. Learn more about how native ads work in the overview below, or find out more about the two different formats available, including the creative specifications and requirements for publishers.

For developer information, see the DoubleClick Ad Exchange Real-Time Bidding (RTB) Protocol.