Search
Clear search
Close search
Google apps
Main menu

MRAID

MRAID, or "Mobile Rich Media Ad Interface Definitions", is an industry-standard API for rich media ads running in mobile apps. Using the MRAID API with HTML5 and JavaScript, rich media developers can communicate between ads and apps, and access certain device functions. Learn more about MRAID from the IAB.

Was this article helpful?
How can we improve it?