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Alcohol policy

Ads containing alcohol-related content are allowed on Ad Exchange only in the countries where they are supported, and only for inventory explicitly selected by publishers.

Requirements for publishers to allow alcohol ads

Publishers can only allow alcohol ads for inventory where the publisher has opted-into receiving alcohol ads. All content must be reasonably targeted at users of legal drinking age and must not contain sensitive content where an association with alcohol would be inappropriate (for example, a site about recovering from addiction or pregnancy websites).

Any publisher site found to have sensitive content or content that targets minors loses the ability to allow alcohol ads.

Alcohol ads are currently supported for specific deal types the following countries:

Country Open Auction Private Auction* Preferred Deals* Programmatic Guaranteed*

Australia, Brazil, Canada, Israel, Japan, 
Mexico, New Zealand, Philippines, Singapore, 
United States, and Uruguay





Austria, Belgium, Bulgaria, Cyprus, Czech, 
Republic, Denmark, Finland, France, Germany,
Ghana, Greece, Hungary, Ireland, Italy, Norway,
Poland, Portugal, Slovakia, Slovenia, Spain, Sweden,
Switzerland, The Netherlands, Turkey, Ukraine, 
United Kingdom, and Vietnam

   






 

*The ability to transact with alcohol ads is dependent on buyer and seller participation of these features.

Ads for allowed restricted categories, such as those containing alcohol-related content must be declared.

See the allowed_restricted_category field for the Open Auction or Private Auctions, and the allowed_restricted_category_for_deals field for Preferred Deals or Programmatic Guarantees.


For detailed developer documentation, see the DoubleClick Ad Exchange Real-Time Bidding (RTB) Protocol.

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