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Understand offer and deal states

Preferred Deals and Private Auctions go through various stages, from new offers and negotiations, to finalized offers and deals that are either active or ended. Ad Exchange categorizes the various states of your offers, negotiations, and deals in the "Marketplace" tab of your account.

Offers and negotiations

All deals start out as offers and are negotiated between both parties prior to becoming a deal. Offers can be initiated either directly from a publisher to a buyer, or requested from a buyer via the Marketplace. To view your offers:

  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click Negotiate from the left navigation menu.

    Offers currently being negotiated are displayed, by default, sorted by the date of the last update. Those requiring your attention appear in bold. You can narrow the results displayed by performing a search. For example, you could search for a publisher name, creative size, etc.

  3. (Optional) To view a list of offers in a different state, click the option in the left navigation menu.

Offer and negotiation states

TypeDescription
In progressOffers currently being negotiated by you.
Incoming offersNew offers sent directly to you from a publisher and not yet being negotiated.
ArchivedOffers archived before or during a negotiation.*
CancelledOffers cancelled before or during a negotiation.*
AcceptedOffers that have completed negotiation but are not yet active.

 * Offers that have been archived can be unarchived, opened for negotiation, or finalized. Cancelled offers cannot.

Preferred Deals and Private Auctions

Once an offer is accepted, finalized, and has reached the start date, it becomes a deal. Depending on the type of the offer, it is either a Preferred Deal or a Private Auction. To view your deals:

  1. Sign in to your Ad Exchange account at google.com/adx and click the Marketplace tab.
  2. Click My deals from the left navigation menu.

    Your active preferred deals are displayed, by default, sorted by the date of the last update. You can narrow the results displayed by performing a search. For example, you could search for a publisher name, creative size, etc. You can also sort the list by name, CPM, or any date, by clicking the corresponding header.

  3. (Optional) To view a list of preferred deals that have ended, or to view a list of private auctions, click the option in the left navigation menu.

Preferred deal states

StateDescription
ActivePreferred deals that completed offer finalization and are now active.
EndedPreferred deals that were active, but have reached their end date.

Private auction states

StateDescription
AvailablePrivate auctions available to accept or have been accepted and can be stopped.
ArchivedPrivate auctions that were archived without accepting.*

 * Offers that have been archived can be unarchived.

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