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Find the minimum allowed CPM

When you bid on Ad Exchange, you set the minimum and maximum CPM you want to be charged if you win the auction for an ad slot.

You are required to bid at least the minimum CPM in your local currency, or your bid will be filtered; $0.05 is the minimum in USD, but the bulk of transactions start at $0.50.

Real-time bidding

For detailed developer documentation on setting the minimum or maximum CPM, see the DoubleClick Ad Exchange Real-Time Bidding (RTB) Protocol.

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