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View bidding activity with RTB Breakout

You can see an overview of your real-time bidding activity and a detailed breakout of your filtered bids using RTB Breakout. This tool displays bid responses that are being filtered and impressions lost due to issues that may be actionable by you.

Client users with access to your Ad Exchange account can access RTB Breakout. These users see the non-bidder version of this tool, but only have access to data for deals with which they are associated. Learn more

To view RTB activity data:

  1. While logged into your Ad Exchange account, select the Bidding tab.
  2. Click RTB Breakout from the menu.
  3. (Optional) You can filter the data to only display activity for specific inventory.

    Click Filter to select your criteria. You can filter by creative ID, account, publisher, or a particular preferred deal or private auction; or by format, including display and video; or platform, including desktop, mobile web, mobile app, tablet web, and tablet app.

Bidding activity data automatically updates upon filter selection, and defaults to data collected today. To view data for a different time period, click and edit the date. You can choose to view data from today, yesterday, the last 7 days, the last 30 days, or select a custom date range.

If you are using a bidder account and are filtering by creative ID, deal, or private auction, you must first select the account that was used for the creative, deal, or private auction.

 

See more information about RTB Breakout data.

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