To help you get the most out of DoubleClick Ad Exchange, our training and product teams share their expertise through videos and webinars that highlight specific product features and best practices. Find an upcoming session below. If you missed a session or want to review a session you attended, you can also watch a recording from this page.
Join an upcoming Hangout on Air
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Watch a recorded training video
Ad Exchange SSL Update
Consumer security is a top priority for Google and Ad Exchange, and we're constantly exploring ways to make the web safer for everyone. That’s why during the next several months we will be rolling out two significant initiatives related to SSL to improve security. Since these initiatives will require some changes to your buying on Ad Exchange, we hosted live training sessions to walk through each in more detail to ensure that you understand what changes are required to become SSL compliant.
Mobile, mobile, mobile! (US-focused mobile trends)
Ad Exchange Buyer Training: Mobile, mobile, mobile! (US)
Mobile, mobile, mobile! (Europe-focused mobile trends)
Ad Exchange Buyer Training: Mobile, mobile, mobile! (Europe)
Join our policy specialists to learn about the new policies on Ad Exchange. This hangout also offers a quick policy refresher and handy tips to troubleshoot ad disapprovals.
What's new with AdX Policy? November '15
Join our policy specialists on November 4th for a live Hangout to learn about the new policies on the Ad Exchange. We'll also cover a quick policy refresher and share handy tips to avoid and troubleshoot ad disapprovals.
Join our product specialists for our first live Hangout of 2016! Come and learn about the new features available on the Ad Exchange this month for Mobile, Video, RTB and Marketplace, including new mobile and video signals for RTB, Client Access, OpenRTB, and a new workflow to discover more publisher inventory in Marketplace!
What's new with AdX? November edition
Join our product specialists on this live Hangout to learn about the new features available on the Ad Exchange this month, including Hosted Bidding, MRAID2, Multi-account Logins, User Lists, Enhancements to RTB Breakout, and more!
What's new with AdX RTB? September edition
Join our product specialists for an overview of the latest Ad Exchange real-time bidding (RTB) updates and find out how you can take advantage of these features for your campaigns. Learn about new signals for mobile and video inventory, new enhancements in RTB Breakout such as Bidder Debugging, App Deep-linking, and more! Join us for this exciting, feature-packed training!
What's New with Ad Exchange? June 2015
Introduction to the Private Marketplace (November 2014) (40 min)
Learn the direct benefits and best practices for getting started with Preferred Deals and Private Auctions, including tips for developing your own programmatic winning strategy.
RTB pretargeting UI (July 2014) (36 min)
Learn about the new RTB pretargeting available in the Ad Exchange UI. We'll cover the new pretargeting options, go over what it will look like, and how it will work on the Ad Exchange.
Learn about the new features in the Ad Exchange Marketplace. We'll cover new ways to help you find the right deal, efficiently implement the deal and effectively manage it for the lifespan.
New tools for bidding efficiently (April 2014) (57 min)
Learn about the new tools available on Ad Exchange. Learn about cover buyer alerts, RTB graphs and inventory discovery. These new features will give you actionable information to help you bid more efficiently on Ad Exchange.
Ad Exchange: Account user roles for buyers
Ad Exchange for buyers: Query Tool
Ad Exchange for buyers: Creative Validator for SSL verification
Ad Exchange for buyers: Billing and Account Settings
Ad Exchange Marketplace for Buyers
Want more high-level information about the online advertising and marketing industry? See Online Ads 101 for a basic introduction to online advertising.