View bidding metrics with RTB graphs
You can use RTB graphs to view and monitor bidding metrics, such as quotas, inventory matches, bid requests, successful bid responses, and errors. This feature allows you to identify problematic changes to bidder configurations through comparison of metrics over time.
View and configure RTB graphs
- Sign in to your Ad Exchange account. Learn more
- On the Bidding tab, click RTB graphs.
- Select and deselect which metrics are displayed by clicking on their name at the top of the graph.
- (Optional) View specific trading locations by clicking the Filter by trading location menu, located above the graph. The graph will display all locations, by default.
- (Optional) View an expanded date range by clicking the date menu, located above the graph. The graph will display the last 48 hours, by default.
The RTB graph and metrics will update automatically with any change to configurations. To export the data, click the Export CSV button.
Sort RTB metrics
Metrics used in RTB graphs are displayed in a list below the graph, and can be sorted by any of the available metrics. To sort by a metric, click the top row of the corresponding column.
Learn more about metrics available with RTB graphs
The following metrics are available with RTB graphs, and are shown in queries per second:
||The maximum number of callouts per second your bidder is configured to receive, as set by your account team or via the REST API. Learn more
|Spend based quota
||The maximum number of queries your bidder can receive based on your recent spend. Your effective quota before error throttling is the minimum of configured quota and spend based quota. Learn more
||The adjusted number of queries your bidder receives after error throttling. Learn more
||The number of potential queries, based on your pretargeting settings. Learn more
||The number of bid requests sent to your bidder. The number of bid requests may be less than inventory matches, because of quota limits or callout rates below 100%.
||The number of properly formed bid responses received by our servers within 100 milliseconds.
||The number of bid responses which failed, often due to timeout, server error or an invalid response (not well-formed).
||The number of bid responses with an ad.
||The number of bids filtered due to a policy violation, malformed response, or other error.