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Exclude specific mobile apps

This article refers to the legacy version of the Ad Exchange interface.*

Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:

Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Query Tool: create queries and run reports

* If you are not already using the new interface, contact your account team.

Exclude specific mobile apps from your campaign or ad group by following the steps below.

  1. Under the Campaigns tab, click the Display Network tab.
  2. Scroll to the bottom of the page, and click the Exclusions link.
  3. Click the Placements tab.
  4. Click the Add exclusions button in the "Ad group level" or "Campaign level" section. A text field will open below.
    • To exclude all mobile apps, add to the text field.
    • To exclude specific apps, you’ll need either the package name (for Android apps in Google Play) or the iTunes ID (for iOS apps in the App Store). Add this information to the beginning of the URL given above, in the form: or


  • iTunes App Store:
  • Google Play:
  • Exclusion for all apps:
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