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Target mobile web content

This article refers to the legacy version of the Ad Exchange interface.*

Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:

Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Query Tool: create queries and run reports


* If you are not already using the new interface, contact your account team.

All buyers are now eligible for mobile web impressions.
Create a new third-party ad and ad group

To reuse existing campaign settings, create a new third-party ad and ad group in an existing campaign. Learn how to create a new campaign if necessary.

  1. Click the Campaigns tab. Select a campaign with your desired settings.
  2. Click + New ad group.
  3. Follow the instructions for creating a new ad group.
  4. Next, follow the instructions for creating a third-party display ad, but with these additional options:
    • Under Device preference, check Mobile to set this creative as a Mobile preferred creative.

    • Set the Ad size to one of:

      • 320x50
      • 300x250
      • 250x250
      • 200x200
      • 468x60
      • 728x90
      • 160x600

Additional steps for RTB buyers

When responding with mobile web ads, include creative attribute 50, RichMediaCapabilityType: RichMediaCapabilityNonFlash in the creative attribute field. Learn about Flash and Flash-less ads.

Use Display Planner to target mobile web

Display Planner can help you narrow your targeting criteria further, targeting specific mobile web inventory. To get started:

  1. Click the Tools and Analysis tab and select Display Planner.
  2. On the start page, enter a relevant keyword or your landing page.
  3. Click Get placement ideas.
  4. Now we'll narrow your results to mobile web placements:

  5. Under Filters on the left-hand side, click the edit button.
  6. On the left, there's a list of ad formats. Uncheck all ad formats but Mobile images.
  7. The ad sizes list will automatically be limited to 300x50 and 320x50. If you'd like to target 200x200 and 250x250 ad sizes, add these by clicking the edit button.
  8. Uncheck Mobile app placement filters, since we're not targeting mobile apps.
  9. Click Save.
  10. Back on the main screen, add placements as usual, following the usual Display Planner workflow.
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