Required ad tag for DFA users
If you're an Ad Exchange buyer that uses DoubleClick for Advertisers (DFA)/DoubleClick Campaign Manager (DCM) or redirects to buyers that use DFA/DCM, you must insert the
dcopt=anid key-value into ad tags targeted to publishers' anonymous inventory.
Requirement for buyers on the DoubleClick Ad Exchange
All buyers (advertisers or publishers) on DoubleClick Ad Exchange are required to protect the anonymity of anonymous publisher inventory on DoubleClick Ad Exchange.
With DoubleClick Verification, DoubleClick has developed a special key-value for anonymous inventory,
dcopt=anid. When buyers target anonymous inventory, they must ensure this key-value is included in any subsequent DFA/DCM ad tag resulting from a redirect booked in their system.
Here is an example of an ad tag with the
Please be aware that the
dcopt=anid key-value should not be inserted into all DFA/DCM ad tags. It should only be inserted into a tag when buyers target anonymous inventory for that ad.