Preferred Deals overview
Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction. Some publishers may also only make specific inventory available by Preferred Deals.
A buyer that participates in a Preferred Deal gets a “first look” at inventory that the seller predefines, by ad unit. The relevant buyer gains access to the inventory by bidding at or above the fixed price.
Learn how to set up a Preferred Deal.