Preferred Deals overview

Preferred Deals is a feature that allows Ad Exchange sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction. Some publishers may also only make specific inventory available by Preferred Deals.

A buyer that participates in a Preferred Deal gets a “first look” at inventory that the seller predefines, by ad unit. The relevant buyer gains access to the inventory by bidding at or above the fixed price.

If the buyer does not bid, or if the bid is below the fixed price, the inventory goes to the general auction and the buyers that are part of a Preferred Deal are excluded from bidding on that impression in the general auction.

Learn how to set up a Preferred Deal.