Create a third-party in-stream video ad
This article refers to the legacy version of the Ad Exchange interface.*
Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:
Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Query Tool: create queries and run reports
* If you are not already using the new interface, contact your account team.
To create a third-party in-stream video ad:
- Sign in to Ad Exchange.
- Click the Campaigns tab.
- On the All online campaigns page, navigate to and click the ad group that will contain your new ad.
- In the "Ads" tab, click the New ad drop-down and select Third party ad.
- Select the In-stream video ad type.
- Enter the VAST URL.
- Give the ad a descriptive Ad name
- Enter at least one Destination URL. To add multiple URLs, separate each URL with a new line (hard return).
- Click the Duration drop-down and select a pre-set ad duration—one that's greater than or equal to your ad length, and that's the closest match. For example, for 14-second or 15-second ads, pick the "15 seconds" duration; for ads that are 16-30 seconds, pick "30 seconds."
- In the Ad technology box, select one or more ad technologies that apply to the creative. (Learn more about ad technologies.)
Select Image & Flash if:
- no other ad technologies apply, or
- your own certified technology is not in the box.
- If you're using VPAID ads, select the Pre-approved VPAID Usage checkbox. Please note that it's an Ad Exchange policy violation to rotate VPAID and non-VPAID ads on a single buyer creative.
- If your ad is skippable, check the Declare as a skippable ad box.
- To declare that an ad is capable of serving both SSL and non-SSL ads, click the Creative is SSL compliant checkbox
- Click Save ad.
All publisher inventory accessible via Ad Exchange has a secure connection (SSL) and requires SSL-compliant creatives.
For more information, see the SSL implementation guide.