Create a third-party in-stream video ad

This article refers to the legacy version of the Ad Exchange interface.*

Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:

Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Query Tool: create queries and run reports

* If you are not already using the new interface, contact your account team.

Video ads should be trafficked in their own ad group. Combining video ads with other kinds of ads can lead to a loss of traffic for the entire ad group.

To create a third-party in-stream video ad:

  1. Sign in to Ad Exchange.
  2. Click the Campaigns tab.
  3. On the All online campaigns page, navigate to and click the ad group that will contain your new ad.
  4. In the "Ads" tab, click the New ad drop-down and select Third party ad.
  5. Select the In-stream video ad type.
  6. Enter the VAST URL.
  7. Give the ad a descriptive Ad name
  8. Enter at least one Destination URL. To add multiple URLs, separate each URL with a new line (hard return).
  9. Click the Duration drop-down and select a pre-set ad duration—one that's greater than or equal to your ad length, and that's the closest match. For example, for 14-second or 15-second ads, pick the "15 seconds" duration; for ads that are 16-30 seconds, pick "30 seconds."
  10. In the Ad technology box, select one or more ad technologies that apply to the creative. (Learn more about ad technologies.)
    Select Image & Flash if:
    • no other ad technologies apply, or
    • your own certified technology is not in the box.
  11. If you're using VPAID ads, select the Pre-approved VPAID Usage checkbox.
    Please note that it's an Ad Exchange policy violation to rotate VPAID and non-VPAID ads on a single buyer creative.
  12. If your ad is skippable, check the Declare as a skippable ad box.
  13. To declare that an ad is capable of serving both SSL and non-SSL ads, click the Creative is SSL compliant checkbox
  14. Click Save ad.
Creatives running on Ad Exchange must be SSL-compliant.

All publisher inventory accessible via Ad Exchange has a secure connection (SSL) and requires SSL-compliant creatives.

For more information, see the SSL implementation guide.

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