Spreadsheet Uploader guide

With the Ad Exchange Uploader BETA, you can create, modify, and delete multiple third-party ads using a spreadsheet program such as Microsoft Excel. This feature is currently in beta.

The process is divided into three steps: (1) downloading all your third-party ads, (2) making edits to them in Excel or another spreadhseet program, then (3) uploading the edited ads to Ad Exchange.

1. Download your account's third-party ads.
  1. Go to http://www.google.com/adxbuyer/uploader and sign on with your Ad Exchange username and password.
  2. Click Download as CSV and save the file to your local drive or network.
2. Make your edits.
  1. Open the file with a spreadsheet program such as Microsoft Excel, and import it as Unicode (UTF-8).
  2. Make changes to the spreadsheet:
    • Column A of the spreadsheet is Operation. This is where you indicate the type of changes you are making to each ad. The Operation column is left blank by default.
    • All the other columns correspond to elements of the ads: Campaign Name, Ad Group Name, Ad ID, Ad Status, Ad Name, Destination URL, Ad Size, etc.
    • Note that modifications need to fall within the required parameters. If, for example, you mis-type an ad technology name, you will be notified when uploading the file that an error has been found in that field. You can then make any corrections.
    • Entries you make are case insensitive.
    • The table below describes the fields, displayed as column headings, in the downloaded CSV file. It also provides guidance on how to edit each of them.

      Field instructions
      Field Instructions

      Make no changes to an ad: If you leave the operation field blank (the default), that row will be ignored, whether or not you made changes to other fields in the row. You can also delete a row, and no changes will be made to the ad.

      As a best practice, we recommend deleting the rows corresponding to all the ads you don't want to edit.

      Create a new ad: Create a new, blank row, and enter 'Add' in its Operation column. If you're adding an ad to an existing campaign or ad group, consider copying rows of an existing ad from the same group or campaign into the new row as a starting point.

      Leave the Ad ID column blank for new ads.

      Modify an existing ad: Enter "Modify" in its Operation column, and make your changes.

      Delete an ad: Enter "Delete" in its Operation column.

      Campaign Name Maximum of 255 characters.
      Ad Group Name Maximum of 255 characters.
      Ad ID
      • If you are creating a new ad, leave this field blank.
      • For existing ads, do not modify this value.
      Ad Status Enter any of Active, Inactive, or Paused.
      Ad Name Maximum of 255 characters.
      Destination Url A URL of the form http://www.example.com/landing-page.
      Ad Size Acceptable ad sizes

      Ad Technology Acceptable ad technologies
        DoubleClick Rich Media Unit
        Interpolls Unit
        Unicast Unit
        PointRoll Unit
        Eyeblaster Unit
        EyeWonder Unit
        Mediaplex Unit
        Atlast Rich Media Unit
        eyeReturn Unit
        Bluestreak Rich Media Unit
        TruEffect Unit
        United Virtualities Unit
        Flashtalking Unit
        SMART Ad Server Unit
        Weborama Unit
        24/7 Real Media Unit
        Dynamic Logic/Safecount Unit
        Factor TG Unit
        Google Expandable Unit
        InsightExpress Unit
        Kontera Unit
        Nielsen Unit
        Nielsen IAG Research Unit
        VideoEgg Unit
        Vizu Unit
        YuMe Unit
        Adtech Unit
        Image & Flash
        (gif, jpg, png, swf)
        Adometry Unit
        AdSafe Media Unit
        DoubleVerigy Unit
        The Media Trust Unit
        PerformLine Unit
        RealVu Unit
        AdXpose Unit
        Mixpo Unit
        Quantcast AdServing Unit

      Ad Collects Data
      Ad collects data for subsequent use in targeting or re-marketing.
      Entry can be True or False.
      User List Targeting
      Ad targets consumers using cookies based on re-marketing lists
      Entry can be True or False.
      Interest Category Targeting
      Ad targets consumers using cookies based on interest categories
      Entry can be True or False. Ad targets consumers using cookies based on interest categories.
      Video Enter any of Adobe Flash FLV, Flash Player, QuickTime, or Windows Media. You can enter multiple types seperated by a semicolon (;).
      Impression Beacon Url A URL of the form http://www.example.com/tracking-event/.
      HTML The snippet of HTML code that will display your third-party ads.

  3. Save the CSV file.
3. Upload the file to Ad Exchange.
  1. On the Uploader screen, click Upload, then Browse. Locate the file on your local drive or network, then click Open.
  2. Click Import.
    • When the result is a successful ad upload, a summary is displayed that divides results into ADD, MODIFY, and DELETE.
    • Any errors are detailed with specifics by row and field.
An error for a specific ad does not prevent the other ads from being succesfully uploaded.
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