Checklist for campaigns

Use the checklist below to make sure that your Ad Exchange campaigns are set up properly to run and serve impressions.

  • Don't employ unsupported features.

  • Target and test various sites and categories. Note that some sites may have restrictions based on the sizes and ad formats they accept.
    • Targeting at the site level may decrease the number of impressions you serve, depending on what sizes and ad formats the publisher accepts.

  • Make sure your ad group level default bid (Max. CPM) is high enough; $0.25 is the minimum in USD, but the bulk of transactions start at $0.50.
  • Find the min allowed CPM bid in your local currency
    Currency Min allowed CPM
    AED 1
    ARS 0.75
    AUD 0.3
    BGN 0.35
    BND 0.4
    BOB 2
    BRL 0.5
    CAD 0.3
    CHF 0.3
    CLP 150
    CNY 2
    COP 600
    CSD 20
    CZK 6
    DKK 1.75
    EEK 3
    EGP 1.5
    EUR 0.2
    FJD 0.4
    GBP 0.15
    HKD 2
    HRK 1.5
    HUF 50
    IDR 2500
    ILS 1
    INR 10
    JPY 25
    KES 20
    KRW 250
    LTL 0.5
    MAD 2.5
    MTL 0.08
    MXN 2.5
    MYR 1
    NOK 1.75
    NZD 0.3
    PEN 0.75
    PHP 13
    PKR 15
    PLN 0.75
    ROL 7500
    RON 0.75
    RSD 20
    RUB 7
    SAR 1
    SEK 1.75
    SGD 0.5
    SIT 50
    SKK 7.5
    THB 10
    TRL 350000
    TRY 0.35
    TWD 7.5
    UAH 1.25
    USD 0.25
    VEB 500
    VEF 4.3
    VND 4000
    ZAR 1.5

  • Are your creatives approved?
    • Check the Ads tab of your ad groups.
    • Make sure that they are not in Pending status.
    • If the creatives are still in Pending status three business days after implementation, please let your technical account manager know.

  • For ad groups that are targeting audiences, check the size of the list.
    • When viewing All online campaigns, click the Audiences tab.
    • Click the More actions drop down and choose Audience settings.
    • Sort your audiences by User list count by clicking on the header.
    • User lists are updated every 24 hours.

Please contact us if there are still no transactions.