AdWords Editor

This article refers to the legacy version of the Ad Exchange interface.*

Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:

Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Query Tool: create queries and run reports

* If you are not already using the new interface, contact your account team.

AdWords Editor is a free application that you can download to manage your Ad Exchange account. You can download your account as a CSV file, make changes, then upload your new or revised campaigns. If you have a large number of campaigns, AdWords Editor can save you time and help streamline your workflow.

Important: AdWords Editor does not allow you to create third-party ads; however, you can create campaigns and ad groups and then create your third-party ads in Ad Exchange.

To get started using AdWords Editor:

Was this article helpful?
How can we improve it?