Target anonymous sites

When you target all categories, your ads can run on anonymous sites as well as branded.

Based on the results from your performance reports, you can learn which anonymous sites perform well. Then, you can target those anonymous sites using the anonymous IDs in your performance reports.

To target anonymous sites:
  1. On the All online campaigns page, navigate to the ad group to which you want to add targeting.
  2. Click the Networks tab, then click the + Add placements button.
  3. In the Content: managed placements section, enter the anonymous ID(s) appended with '.anonymous.google,' e.g., xxxx.anonymous.google., one per line.
  4. Click Save.