Updates and announcements for October 2016
View the announcement archives
Starting January 2, 2017 Flash display ads will no longer run through Ad Exchange. Learn more
Starting July 3, 2017 Flash video ads will no longer run through Ad Exchange. Learn more
The AdX interface is now better integrated with the creative preview app. Learn more
Reports can now be scheduled in Query Tool. Query tool reports can also now be run in either the account time zone, or PST. Learn more
Hosted bidding was deprecated from the AdX interface and is no longer available.
There is now more information in the RTB breakout. New details about why callouts were filtered help you understand what traffic you aren't being sent and why. Also you can now see if auction wins served impressions, and whether those impressions were considered viewable or not.
Real-time bidding updates
iOS app names are now available in RTB callouts. Only android app names were available previously.
video_completion_rate is now available in RTB callouts. Learn more
Live Webinar Event - 11/15
Join our product specialists live to learn about the new features available on the Ad Exchange. This month we'll be highlighting updates for Mobile, Video, RTB, Native and Policy, including a new attribute for sizeless creatives, iOS app names in the bid request, creative preview app integration, native click URLs, native video, and more! Enroll here
New AdX Learning Path
Explore real-time bidding and programmatic buying, get an overview of key concepts and dive into the specifics of Ad Exchange via a self-paced, interactive learning path in Get Started with Ad Exchange. We’re thrilled to announce this, all-new learning path on Academy for Ads, a platform for on-the-go product education across Google. This new training replaces the legacy Ad Exchange Fundamentals eLearning and certificate of completion program.