Announcements

Updates and announcements for May 2018


Highlights

Interface updates

Real-time bidding updates


View the announcement archives

 

  Highlights 

 

Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

AMPHTML ads
AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast. Learn more about AMPHTML ads

SSL-compliant creatives
While we are officially only supporting SSL-compliant creatives on AdX, there has previously been an exception for China. At the end of June, we will start enforcing this requirement strictly. Creatives that are not SSL-compliant will be disapproved globally. (AdX Buyers will still need to declare SSL in their bid response and non-SSL pretargeting will still be available) Learn more

Interface updates

Changes to alcohol policy
Although Remarketing Alcohol ads has long been against our policies, we are ramping up enforcement of these policies starting in early June. Please review the impact list and notify any buyers in your book of business who will be impacted. Learn more


Real-time bidding updates

Session Depth signal added
Added a new signal for Session Depth (BidRequest.AdSlot.session_depth; Metrics object in OpenRTB). This field represents the total number of impressions served to this user (within this specific site or app) in this browsing session, plus 1. A session ends after 30 minutes inactivity. The default value of -1 indicates that the session depth cannot be estimated. Learn more

GDPR-related fields added
Added new fields related to GDPR, including consented_providers and Regs.ext.gdpr, as well as the associated providers.csv file. Learn more

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