Updates and announcements for November 25, 2015
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What's new with Ad Exchange?
Join our product specialists to learn about the new features available on Ad Exchange this month, including hosted bidding, support for MRAID 2.0, multi-account logins, user lists, enhancements to RTB Breakout and a new budget field in your pretargeting configurations.
|What's new with Ad Exchange?|
What's new with Ad Exchange policy?
Join our policy specialists to learn about the new policies on Ad Exchange. This hangout also offers a quick policy refresher and handy tips to troubleshoot ad disapprovals.
|What's new with Ad Exchange policy?|
Associate a specific private auction with a client
You can allow a client's users to access specific preferred deals or private auctions. Any active preferred deal or private auction can be associated with a client, including those in negotiation. Learn more
View bidding activity by format
You can now use RTB Breakout to see a filtered view of your real-time bidding activity, displaying only data for display or video formats. Learn more
New RTB callout fields
impression_tracking_urlis now included in the RTB callout (field 19 in the bid response). Bidders can use this field to track when an impression is actually rendered by the Google Ads SDK. This is supported for all inventory types and all formats except for VAST video. This field is replacing the deprecated and soon-to-be-removed native
impression_tracking_url(field 9 in the bid response).
partner_idis now included in the RTB callout (field 52 in the bid response). Bidders can use this field to identify the payment source from the ad supply chain, which may be useful for detecting invalid or fraudulent bidding activity. Learn more
Deprecated RTB callout fields
site_list_idfield has been deprecated and will be removed from the RTB callout (field 36 in the bid response).
See these fields in the updated Real-Time Bidding Protocol.
In-banner video detection
Creatives containing in-banner video (not VAST) are now detected and only serve to inventory for publishers explicitly opting into this ad technology. The in-banner video creative attribute does not require declaration as the creative attribute is added automatically.
Support for direct offers from publishers to clients
Clients with explicit access permissions are now able to receive direct offers and proposals from publishers. They can view all open offers, and offers addressed directly to them. They cannot view direct offers addressed only to you, or offers addressed to other clients. Learn more