Announcements

Updates and announcements for March 2018


Highlights

Interface updates

Real-time bidding updates


View the announcement archives

 

  Highlights 

 

Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

AMPHTML ads
AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast. Learn more about AMPHTML ads

Interface updates

MQTE Deprecated
Multi Tier Quota Enforcement (MTQE) has been deprecated. Users are able to set QPS caps for each of their pretargeting configurations, an easier and more intuitive alternative. Learn more

Muted Instream Video on Ad Exchange 
Due to Chrome's Autoplay policy change, publishers are now allowed to monetize muted instream video with AdX. AdX RTB video buyers should pay attention to the video playback signal in order to bid intelligently.

Ad Exchange Buyer Chat Support now available
Ad Exchange Buyer chat support is now available directly from the AdX UI. Buyers now have instant access to a troubleshooting support specialist just right from the product itself. In the AdX Buyer UI, click on the "?" on the top right corner and select "Live Chat".

Open Auction Discovery - Beta
Ad Exchange open auction inventory is now discoverable, filterable and exportable in the Marketplace UI. It can be found in the Marketplace under Site and Apps (Beta)


Real-time bidding updates

OpenRTB now supports bid response feedback as an extension. Learn more

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