Updates and announcements for October 2017
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Real-time bidding updates
Changes to the AMP signal
In order to simplify the AMP-related information provided in the bid request, we are adding two new AMP-related fields to the bid request. is_amp_page will identify if the impression is for AMP content and amp_ad_requirement_type will identify if the impression allows an AMP ad and if it will be early rendered or not. These new fields will be made available in the AdX proto shortly. We will deprecate the existing amp_ad_request_type field at some point in 2018. Learn more
Event notification token field
We are adding a new field in the bid response called event_notification_token where buyers can provide a custom notification token for that bid response. AdX will then include that same notification token via the event_notification_token field in real-time feedback. This allows buyers using real-time feedback to more easily connect a particular bid response with real-time feedback data for troubleshooting purposes. Learn more
Publisher.id change to support Ads.txt
In order to help Buyers support Ads.txt, we are making changes to the RTB and openRTB protocols to provide the publisher ID that is referenced in ads.txt files:
- In RTB Callout, we are adding a new field called publisher_id, which contains the publisher ID referenced in publisher ads.txt files.
- In Open RTB, we are replacing the Seller Network ID (SNID) information by the publisher.id in the publisher.id field.
For openRTB, we will no longer provide the SNID, and therefore openRTB bidders using the gdn-vendors.txt file to know allowed vendors when SNID = 1 (AdSense and Admob inventory) should simply assume that all vendors from the gdn-vendors.txt file are allowed for the bids.
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New Beta - Rewarded video
All AdMob rewarded inventory is now available to AdX buyers. Rewarded media changes the ads experience by allowing users to voluntarily opt-in to an ad in exchange for a reward. By enabling the user to choose whether they want to watch the ad, it creates an overall better user experience, causes users to be more engaged, and thus improves ad performance in KPIs
Adsense Matched Content Inventory
AdSense Matched Content inventory is now available to AdX buyers. With 600+ million avails per day, this will add a significant amount of new native web inventory.