Updates and announcements for December 2017
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Upcoming changes to pretargeting for deals
There are a few upcoming changes to how pretargeting settings apply to deals so that bidders can easily receive all of the eligible traffic associated for their deals without their pretargeting settings inadvertently causing them to not receive callouts.
- By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
- Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
- The deals section will be removed from the pretargeting interface
- Bidders will receive an increase in the number of callouts associated with their deals.
Stay tuned for updates regarding this.