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Updates and announcements for December 2017


Additional updates

View the announcement archives




Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

RTB Breakout API is now launched
Learn more about the RTB Breakout API open beta
Learn more about RTB Troubleshooting resources

Additional updates

Upcoming changes to pretargeting for deals
There are a few upcoming changes to how pretargeting settings apply to deals so that bidders can easily receive all of the eligible traffic associated for their deals without their pretargeting settings inadvertently causing them to not receive callouts.

  • By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
  • Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
  • The deals section will be removed from the pretargeting interface
  • Bidders will receive an increase in the number of callouts associated with their deals.

Stay tuned for updates regarding this.

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