Exclude anonymous sites

You can exclude ads in a campaign from delivering on particular anonymous sites or all anonymous sites.

To exclude anonymous sites:

  1. Go directly to the Site and Category Exclusion tool by visiting adwords.google.com/select/ContentExclusionStart. You might be asked to sign in.
  2. In the Campaign drop-down, select the campaign whose exclusions you'd like to edit.
  3. Note: If you only have one campaign, you will not see the drop-down.

  4. On the Sites tab, in the Add exclusions text box, enter the anonymous ID(s), one item per line:
    • To exclude a particular anonymous site, enter its anonymous ID plus '.anonymous.google,' e.g., xxxx.anonymous.google.
    • To exclude all anonymous sites, enter anonymous.google.
  5. Click Save all changes.

Alternatively, you can add anonymous exclusions by navigating to the Campaigns tab > Networks tab, then expand Exclusions.

Note: Excluding anonymous sites can significantly reduce traffic to your campaign.

Also learn about these exclusion types: