Create, save and schedule reports

You can find the specific performance data that interests you by customizing the statistics tables of your Ad Exchange account using columns, segments, and filters. Once you're satisified with its layout, you can download it as a report in a variety of formats, and Ad Exchange will automatically save it for you. You can also set up the report to run at specific intervals, and schedule it to be emailed to you or other people who have access to the account.

You have two options to view and analyze performance data:

  • Customize statistics tables in the Campaigns tab using columns, segments, and filters to get the data you need at a glance.
  • Create one-time or recurring reports from the data in the statistics tables that you can download, schedule, and share with others.

Follow the steps below to create and download a report, and schedule it to be emailed on a recurring basis.

Customize the statistics table to create a report

  1. Sign in to your account at https://www.google.com/adxbuyer.
  2. Click the Campaigns tab.
  3. Go to the tab containing the statistics table you'd like to download. Make sure that the table contains the date range, columns, filters, and segments you'd like to include in the report. Segments that you've applied to the data in the table show up in the report as columns.

Download the table as a report

  1. Click Download button in the toolbar above the table to open the download panel.
  2. In the download panel, name the report.
  3. Use the "Format" drop-down to select the file type for the report.

Email and schedule the report

  1. To email the report to yourself or others who have access to the account, click the Email and schedule report link. Select the recipients for the report and how frequently you'd like to generate the report.
  2. Click Create. One-time reports are downloaded immediately.
  3. You don't have to save reports. We automatically save any report you've downloaded in the Reports section of the side panel of your account for future access.
Change the frequency of existing reports
  1. Sign in to your account at https://www.google.com/adxbuyer.
  2. Click the Campaigns tab.
  3. Click Reports on the left, below the list of campaigns.
  4. Find the report you want to modify and click its setting in the "Frequency" column.
  5. Select a new frequency from the menu that appears. To cancel recurring downloads, select One time.
Cancel report emails or change email recipients
  1. Sign in to your account at https://www.google.com/adxbuyer.
  2. Click the Campaigns tab.
  3. Click Reports on the left, below the list of campaigns.
  4. To choose new email recipients for the report, click the setting in the "Email" column.
  5. Select another option from the menu that appears. To cancel report emails, select "No one." This will reset the "Frequency" column selection for the report to "One time."
  6. Click Save.

Tip

In addition to adjusting the frequency and recipients of the reports as described above, you can also easily create variations of existing reports with a Create similar option, and edit report names, formats, and date ranges. Just click Reports in the left panel of your Ad Exchange account, below the list of campaigns, to make these types of changes.

When reports will run

Reports for individual accounts begin running at 1 a.m. in your designated time zone. Reports for accounts without a designated time zone will begin running at 1 a.m. PT for individual accounts.