Real-time bidder rules and requirements


Google takes publishers' data rights seriously. As a buyer using real-time bidder, you are bound by the real-time bidder section of the buyer policies.


  • Real-time bidder is designed to work with third-party bid engines and ad servers.
  • You need to be able to develop code that uses Google's real-time bidder protocol.
  • Your bid engines or ad servers need to be able to address a high number of queries per second, within milliseconds.