Real-time bidding defined
Using real-time bidding, your network can review pre-filtered inventory to establish and execute bids. Once your bidder is developed, here's what happens:
- You create a campaign with the desired pre-filtering criteria.
- Ad Exchange passes the ad call parameters to your ad serving system.
- Your system analyzes the ad call in real-time, applies any additional targeting criteria, and decides whether or not to bid, and if so, how much.
If you're a developer working on real-time bidder, please visit https://developers.google.com/ad-exchange/rtb.