Real-time bidding defined

Real-time bidding (RTB) is a server-to-server integration option for network buyers that allows networks to evaluate and bid on each available impression. It's available to any Ad Exchange buyer that has its own ad server or bid engine. No additional contract is required, but terms of use are referred to in the Ad Exchange buyer contract. If you are interested in setting up real-time bidding, please click the Contact us button at the top of this page.

Real-time bidding is an optional feature that requires an integration effort by the buyer to use.

Using real-time bidding, your network can review pre-filtered inventory to establish and execute bids. Once your bidder is developed, here's what happens:

  1. You create a campaign with the desired pre-filtering criteria.
  2. Ad Exchange passes the ad call parameters to your ad serving system.
  3. Your system analyzes the ad call in real-time, applies any additional targeting criteria, and decides whether or not to bid, and if so, how much.

If you're a developer working on real-time bidder, please visit https://developers.google.com/ad-exchange/rtb.