Buy-side API overview
The DoubleClick Ad Exchange buy-side API allows buyers to build applications that can interact directly with the DoubleClick Ad Exchange platform. With these applications, buyers can more efficiently and creatively manage their large Ad Exchange accounts and campaigns.
The buy-side API of DoubleClick Ad Exchange is an adaptation of the AdWords API. If you're interested in using the buy-side API, please contact your account manager. When you're ready to get started, we'll provide you access to a buy-side API website and forum.