Account-level reports

This article refers to a legacy version of the Authorized Buyers interface.*

Beginning early 2016, the legacy interface will be deprecated and all non-RTB campaigns created in this platform will be turned off. If you're already using the new interface, you can find most of the new processes in the following:

 

Pretargeting: create and define pretargeting configurations
Hosted bidding: build and maintain campaigns
Reporting: create queries and run reports

 

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_{* If you are not already using the new interface, contact your account team.}

See statistics for your entire account to get a quick overview of your overall performance. Follow these steps to download these statistics as a report on the Dimensions tab:

1. In Authorized Buyers, click the Campaigns tab.
2. Click the Dimensions tab. If the tab is not visible, click the drop-down arrow next to the Networks tab and select the "Dimensions" checkbox. Click OK.
3. Use the "View" menu in the toolbar to select the time period that you'd like to use to organize your statistics. Your report will contain the columns displayed in the table.
4. Click in the toolbar above the table to open the download panel.
5. In the download panel, name your report.
6. Use the "Format" menu to select the filetype for your report. Learn about report formats
7. To slice the data by other factors, click Add segment and select an option from the menu. For example, you can add the "Device" segment to understand the mobile devices that your customers are using at different time periods.
8. To email the report or schedule recurring downloads of the report, click the Email and schedule report link. Select the recipients for the report and how frequently you'd like to generate the report.
9. Click Create.

One-time reports will download immediately. All your reports are saved in the Control panel and library for future access. To access them, click the Control panel and library link in the Campaigns tab.

Have questions about recent reporting changes?

• Download the Google Ads Changes to Reporting guide to learn how you can access the same metrics and reports from the Report Center in the Campaigns tab.
• See other types of reports available on the Campaigns tab.