What are unacceptable, restricted and acceptable products?

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

Review the Google Ads advertising policies to see the products and services that can be advertised through Google Ads.

In our policies, you'll see the following terms used:

  • Unacceptable products and services cannot be present in your ad and your website.
  • Restricted products and services cannot be present in your ad or be the primary focus of your website.
  • Acceptable products and services can be promoted through Google Ads.

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