User Experience

    Advertising should provide a positive experience to users.

Showing users the right ads at the right time can truly enhance a user's experience. We believe that advertising can be effective, engaging, and useful – without being annoying. When people click on our ads, they trust us to deliver them to a destination that's relevant, original, and easy to navigate. To help build this trust, we've developed the following advertising policies around user experience:

Ad Format

Website Functionality

Website Usefulness