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Requirements for third-party ad serving

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In light of the Chrome Plugin Power Saver feature launch in September 2015, your creatives should be built using HTML5 rather than Flash to prevent your Flash ads from being automatically paused, which negatively impacts performance and reach. Google Ads will not allow the upload of Flash creatives starting in June 2016; any Flash creatives uploaded prior to June will stop serving in January 2017.

Third-party ad serving is only available to a limited number of customers on a case-by-case basis. Except where indicated otherwise in this policy, all creatives related to a third-party tag must comply with Google's image ad policies.

You must comply with these policies if you serve ads or use pixel-tracking (beacons) on the Google Display Network and:

  • Are participating in the third-party ad serving program.
  • Use a third-party server.
  • Use a research vendor.
  • Are a third-party server.
  • Are a research vendor.

If you have a Google Account Manager: Submit a request for third-party implementation for your Google Ads account with the Third-party tags and pixels implementation request form

If you don't have a Google Account Manager:

Note: You can implement third-party tracking for a Performance Max campaign that is managed through Search Ads 360. Currently you can only track the display creatives within your Performance Max campaigns, and not video related information.

Requirements on the Google Display Network through Google Ads

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Technical specifications on Google Ads

Policy Requirements on the Google Display Network through Google Ads

Requirements on the Google Display Network through the Google Ad Manager

To run ads on the Google Display Network through the Google Ad Manager, you must follow the requirements below.

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