Search
Clear search
Close search
Google apps
Main menu
true

Showcase Shopping ad requirements

Showcase Shopping ads are another type of Shopping ad, and the format-specific requirements are explained below. Note that standard Shopping policies apply to this ad format, and in some cases AdWords policies also apply.

Showcase Shopping ads are managed in AdWords, but they can only be used if you're using the new AdWords experience and have a linked and fully functional Merchant Center account. Learn how to create a Merchant Center account.

Destination mismatch in Showcase Shopping ads

The following is not allowed:

Destination URL domain that doesn’t match the domain that was claimed in the associated Merchant Center account

Learn how to claim a domain in your Merchant Center account.

Image requirements in Showcase Shopping ads

This ad format uses images in the collapsed and expanded states. You can use a cropped header image for the collapsed ad. Note that there are additional restrictions for the collapsed ad images.

The following is not allowed:

Text overlays

Note: Brand slogans are acceptable in the header image.

Watermarks

Note: Brand logos are acceptable in the header image.

Borders

Collapsed ad images with slogans or superimposed logos

Collapsed ad images that do not show at least one of your products

Collapsed ad images with collages or mosaics

Headline and description requirements in Showcase Shopping ads

The following is not allowed:

Headlines or descriptions that contain specific shipping costs

Note: Offers for free shipping can be included in headers and descriptions.

Learn more about shipping settings and requirements in Merchant Center.

Adult content in Showcase Shopping ads

The following is not allowed:

Adult-oriented content

Examples: Sex toys, sexually suggestive lingerie promotions, erotic content, or other adult-oriented products

For more information, see the Shopping policy for Adult-oriented content.

Alcohol in Showcase Shopping ads

The following is not allowed:

Alcoholic beverages and non-alcoholic equivalent

Examples: Beer, wine, champagne, hard alcohol, or alcohol-free equivalents

For more information, see the Shopping policy for Alcoholic beverages.

Related policies and common disapprovals

The following policies are particularly relevant to Showcase Shopping ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Currency consistency

For merchants promoting offers to multiple countries, keep in mind that you must list products in the same currency as the one used in the target country. See the Shopping requirements for currencies for more information.

Gambling-related content

Advertisements for gambling-related content are restricted. See the Shopping Gambling-related content policy for more information.

Healthcare and medicines

Advertisements for healthcare-related content are restricted. See the Shopping Healthcare and medicines policy for more information.

Language mismatch

The language you use in Showcase Shopping ads, on your landing pages, and throughout the checkout process needs to be a supported language in your target country. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. See the Shopping requirements for languages.

Local legal requirements and safety standards

Merchants are always responsible for complying with all applicable laws and regulations in the areas where they promote their products. See the Shopping Local legal requirements and safety standards policy for more information.

Non-family safe content

Non-family safe content is restricted in Showcase Shopping ads. This includes promotion or sale of merchandise that's intended to enhance sexual activity, content containing sexually suggestive text, images, audio, or video, and content containing sexually suggestive poses.

Tracking policy

If you use a third party to track engagements for Showcase Shopping ads, the information from or derived from users engaging with your ads on Google cannot be used by you nor by any other party for creating targeting segments, remarketing purposes, or performing any browser or device fingerprinting.

Trademarks

Google Shopping doesn’t restrict use of trademarks by merchants in the title or description of an ad when it’s for a trademarked product or a product compatible with the trademarked product. See the Shopping Trademarks policy for more information.

Unsupported Shopping content

Non-retail products and some other unsupported products can’t be promoted through Shopping or Showcase Shopping ads. See the Unsupported Shopping content policy for more information.

Was this article helpful?
How can we improve it?