Important update: New Google Ads Policy Center launched today

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

Today, we launched a new and improved Google Ads Policy Centre.

What it means for you: Almost all advertisers who comply with our current policies will also comply with the new policies. However, to help keep your ads running, you should spend some time getting to know the new policies and making sure that your ads, website and business meet these requirements.

Why we made these changes: We want to make our Google Ads policies more user-friendly, accessible and engaging for both advertisers and users. We hope that these changes will give you a clearer picture of what Google cares about and why.

For details about the change, see our announcement from June.

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