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Technical requirements

To help us keep ads clear and functional, advertisers must meet certain technical requirements.

Below are some examples of what to avoid in your ads. Learn about what happens if your violate our policies.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

One website per ad group

Using more than one display URL domain in a single ad group

Example: using two display URLs that are hosted on different sites
Troubleshooter: One website per ad group
Illustrating one domain per ad group

If your ad was disapproved, your ad group may have contained more than one top-level domain in your ads' display URLs or keyword URLs. Remember that paused ads also need to use the same domain as the other ads and keywords in your ad group.

Here's what you can do:

Once your ad group contains only active and paused ads using the same domain, request a review and we'll see if we can approve your ad to start running:

  1. Visit your Ads tab and look at the "Status" column. Hover over the white speech bubble Ad disapproval bubble next to "Disapproved."
  2. Click "Resubmit my campaign for review." Remember that this link will appear only if your ad was disapproved for certain violations.
  3. Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign.

Unsupported language

Ad or destination content in an unsupported language (see a list of supported languages)
Troubleshooter: Unsupported language
  1. Read the policy above to learn what we don't allow, then change the ad or the destination content to one of the supported languages. Note that some ad formats, such as Review extensions and Structured snippets, have different language restrictions. Make sure that content for these formats is in an approved language.
  2. Change the language on your website or app. If your ad leads to content in an unsupported language, fix the site or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
  3. Change the language in your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Unavailable video

Videos that are removed, marked private, or otherwise unavailable to the public

Videos that are not available in a country that the ad targets

Troubleshooter: Unavailable video
  1. Read the policy above to learn what we don't allow. Check the video that you want to use in your ad. If your video hosting service is down, try uploading the video to YouTube.
  2. Fix the video. Make sure the video isn’t removed or marked private.
  3. Edit your ad to make it comply with this policy. If you can’t make the video available, use a different video that complies with this policy.
    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the ad, we can approve it to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Unacceptable video format

Uploading videos in a format that is not supported in AdWords or YouTube

Troubleshooter: Unacceptable video format
  1. Read the policy above to learn what we don't allow. Refer to the list of supported video formats for YouTube upload.
  2. Fix the video. Encode the video in an approved format and re-upload it.
  3. Edit your ad to make it comply with this policy. If you can’t encode the video into an acceptable format, use a different video that complies with this policy.
    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the ad, we can approve it to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Unacceptable script

Using AdWords scripts to circumvent any restrictions or limits on usage of the AdWords, or using them for any other non-business-related purpose

Example: Using scripts to circumvent operations quota limits

Using unsupported methods to access the AdWords scripts

Note: Acceptable methods are outlined in the scripts documentation.

Excessive or abusive use of scripts, including unreasonable request volumes

Scripts that modify, disrupt, or disable any features, performance, or functionality of the AdWords platform

Failing to comply with best practices when using scripts to read data for more than 1 million entities (such as keywords or ads) or edit more than 100 thousand entities daily

Note: Refer to the scripts documentation for best practices.

Troubleshooter: Unacceptable script
  1. Read the policy above to learn what we don't allow. Check your scripts for abusive or excessive activity.
  2. Fix your script. Edit your scripts so that they comply with these policies.
Policy enforcement for AdWords scripts

Right to review scripts

Google may monitor and audit any AdWords scripts activity. These investigations may include Google accessing, reviewing, and using your script to, for example, identify security issues that could affect Google or its users. Upon request from Google, you must provide access to all of your AdWords scripts (even if they are stored outside of AdWords) within 2 business days of the request.

You cannot interfere with this monitoring or auditing and cannot otherwise conceal or obfuscate from Google your AdWords scripts activity.

Notice and consequences of violations

If you violate any of these policies, Google will notify the email addresses of the users with administrative access to your manager account or AdWords account. You may also be required to provide additional contact information. If you do not correct the violations within 2 business days of notification, Google may suspend all scripts in your manager account or AdWords account and/or reduce your overall rate limits.

In addition, if Google reasonably believes that you have committed a serious violation of these policies (for example, if your usage of scripts disrupts or disables any features, performance, or functionality of the AdWords platform), Google may suspend all scripts in your manager account or AdWords account without any prior notice.

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