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Adult content

Google restricts the promotion of the following types of adult-oriented content:
  • offline adult entertainment
  • adult merchandise
  • dating services
  • international bride services
  • sexually suggestive content
  • images containing exposed skin and nudity

When promoting adult-oriented content, you may not do any of the following:

  • violate applicable laws or regulations for any location that your campaign targets
  • target minors
  • promote sexually explicit content
  • promote content with underage or non-consensual sexual themes
  • promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Sexually explicit content

The following is not allowed:

Not allowed Text, image, audio, or video of graphic sexual acts intended to arouse

Examples: Hardcore pornography; sex acts such as genital, anal, and oral sex; masturbation; cartoon porn or hentai

Not allowed Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real

Examples: Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography

Not allowed Content that may be interpreted as promoting a sexual act in exchange for compensation

Examples: Prostitution, companionship and escort services, intimate massage and similar services, cuddling sites

Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Child sexual abuse imagery

The following is not allowed:

Not allowed Content promoting the sexual exploitation of minors

Examples: Child sexual abuse imagery or other content


The following is allowed only under certain conditions:

Not allowed Promotion of dating when motivated by sexual encounters

Examples: "Swinger" sites, "hook-up" or "fling" dating

Not allowed People or representations of people that display sexual body parts

Examples: Visible genitalia, nipples, or buttocks; sexual body parts that are blurred or censored

Non-family safe

The following is allowed only under certain conditions:

Not allowed Promotion of sex-related entertainment, including location-specific entertainment

Examples: Strip clubs, adult parties, adult movie festivals

Not allowed Promotion or sale of merchandise that's intended to enhance sexual activity

Examples: Sex toys, lubricants, aphrodisiacs, sexual enhancers

Not allowed Promotion of dating when motivated by infidelity

Example: Affair dating

Not allowed Content promoting marriage to a foreigner

Example: International bride services

Not allowed Content containing sexually suggestive text, images, audio, or video

Examples: Lewd or sexual language, non-explicit erotic magazines

Not allowed Content containing sexually suggestive poses

Examples: Arched back, legs spread open, or hands on covered genitalia; focus on image of covered genitalia or breasts; mimicking sex positions; drawings of sex positions

Not allowed Plastic surgery services focused on genitalia or breast augmentation

Examples: Breast augmentation, cosmetic or reconstructive vaginal surgery

Country restrictions

Not allowed Countries that don’t allow Adult or Non-family safe ads Not allowed Countries that don't allow Adult ads
Saudi Arabia
United Arab Emirates
Hong Kong
South Korea

In addition to the requirements above, your ads must comply with local laws governing adult content in the regions your campaigns target. See the complete list of country-specific requirements for more information about restrictions in the countries you want to target.

Effect of the policy

If your ad meets the requirements above and is approved, here are details of how it can run.

Ad platform
Not allowed Can run Adult and Non-family safe ads:
AdWords and AdWords Express
Not allowed Cannot run any adult content:
DoubleClick Ad Exchange (AdX)
Ad Network
Not allowed Google Search: Adult content ads can show on Google and our Search Network. However, if someone has enabled the SafeSearch feature, they will not see this type of ad. Not allowed Display Network & AdX Seller Network: Adult content ads are not allowed to run on these partner sites.
Ad Formats
Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads. Here are some typical examples, though they may vary:

Not allowed Cannot promote adult content:
App ads and App extensions
Consumer ratings annotations
Dynamic display ads
Dynamic search ads
Gmail ads
Image ads
Lightbox ads
Reservation display ads
Responsive ads
TrueView video ads

Need help?

If you have questions about this policy, let us know:
Contact AdWords Support
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