Visit our page on removing content from Google to learn how we handle copyright-related issues or to submit a copyright-related complaint.
Below are some examples of what to avoid in your ads.
If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.
Unauthorized sites or software that capture, copy, or provide access to copyrighted content
- Examples: Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of audio guides, e-books, anime, games, movies, mp3 ringtones, music, software, TV shows, works by independent artists, record labels, or other content creatorsSites or apps that facilitate unauthorized offline distribution of copyrighted content
- Examples: Sites that distribute unauthorized physical copies of copyrighted CDs, DVDs, or softwareSoftware, sites, or tools that remove digital rights management (DRM) technology from copyrighted material or otherwise circumvent copyright (irrespective of whether the intended use is legitimate or not)How to fix: Copyrighted content
- Examples: Products or services (such as Blu-ray or DVD rippers, burners, and converters) that provide access to copyrighted content by stripping or bypassing DRM technology on audio, video, e-books, or software
If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.
- Read the policy above to learn about the types of copyrighted content and related products and services that we don't allow. Note that if your ad, site, or app is entirely dedicated to these types of products or similar content, you won't be able to advertise with us.
- Send us your copyright documentation. If you believe that you're legally authorized to promote copyrighted content, fill out our application to be certified. We'll review it and let you know if we can run your ads.
If you aren't legally authorized to promote the copyrighted content in your ad, site, or app, please remove any mention of the copyrighted products or services.
- Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
- Remove that content from your ad.
If your ad violates this policy, edit it to make it comply.
- On your Ads page, hover over the ad you want to edit.
- Click the pencil icon next to your ad to edit it.
- Click Save when you're done.
Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.
If Google receives a DMCA complaint on the content of an ad or an ad’s destination, the ad may be disapproved.How a DMCA complaint works
What is the DMCA?
The DMCA is the Digital Millennium Copyright Act, a United States copyright law passed in October of 1998. Learn more about the DMCA at http://www.copyright.gov/legislation/dmca.pdf.
What are DMCA notifications?
DMCA notifications are allegations of copyright infringement filed by copyright holders in accordance with the requirements of the DMCA notice-and-take-down procedures. It's Google's policy to respond to such allegations of copyright infringement.
Who can file a DMCA notification?
Only the copyright owner or an authorized representative can file a DMCA infringement notice.
What does a DMCA notification look like?
View the example of a DMCA notification.
If my ads have been disapproved due to DMCA violations, can they be resubmitted?
In order to resubmit your ads for approval, you must file a counter-notification that complies with all of the requirements of the DMCA. To file a counter-notification, please fill out our DMCA counter-notification form.
Note that you can be liable for damages (including costs and attorneys' fees) if you materially misrepresent that the material or activity is not infringing the copyrights of others. If you aren't sure whether certain material infringes the copyrights of others, we suggest that you first contact an attorney. If you resubmit your ads without filing a valid DMCA counter-notification, your account may be terminated due to violation of our repeat infringement policy.
Will Google disapprove my ads if legal proceedings concerning the copyright are underway?
If you submit a valid DMCA counter-notification, but the person claiming copyright to the content in question initiates legal proceedings against you, Google won't re-approve your ads until a court order has been issued ruling in your favor.
What happens if you violate our policies
- Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
- Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.
- Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.
To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.
Need help?If you have questions about this policy, let us know:
Contact AdWords Support