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Enabling dishonest behavior

We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.

Below are some examples of what to avoid in your ads.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Enabling dishonest behavior

Products or services that help users to mislead others
  • Examples: Creation of fake or false documents such as passports or diplomas; aids to pass drug tests; paper-writing or exam-taking services; selling falsified user activity in the form of invalid clicks, reviews, or social media endorsements

Products or services that enable a user to gain unauthorized access (or make unauthorized changes) to systems, devices, or property
  • Examples: Hacking services, stealing cable, radar jammers, changing traffic signals, phone or wire-tapping

How to fix: Enabling dishonest behavior
  1. Read the policy above to learn about the types of content that we don't allow. Note that if your ad, site, or app is entirely dedicated to these types of products or similar content, you won't be able to advertise with us.
  2. Remove that content from your website or app. If your ad leads to content that we don't allow, fix the site or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

What happens if you violate our policies

Ad or extension disapproval: Ads and extensions that don't follow this policy may be disapproved. A disapproved ad won't run until the policy violation is fixed and the ad is approved.

Site suspension: We may suspend websites that violate our policies, meaning that the website can no longer be advertised until the problem is fixed.

Account suspension: An account may be suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.

Need help?

If you have questions about this policy, let us know:
Contact AdWords Support

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