We expect all political ads and destinations to comply with the local campaign and election laws for any area the ads target. This policy includes legally mandated election “silence periods.”
If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.
Promotions for political content are allowed, provided that they comply with local laws.
Promoting content relating to political organisations, political parties, political issue advocacy or fundraising, and individual candidates and politicians
Local legal requirements
Many countries have specific restrictions for political content, and you're responsible to comply for any ads that target those regions. See the list of country-specific restrictions for more information.
Effect of the policy
If your ad meets the requirements above and gets approved, here are details of how it can run:
| See the requirements above to learn where certain kinds of political ads can and cannot run.
| Can run political ads:
| Google Search: Political ads can show on Google and our Search Network.
Display Network & AdX Seller Network: Political ads can show on these partner sites.
|Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads. Here are some typical examples, though they may vary:
Cannot promote political content: