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Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.

Below are some examples of products and services that we consider to be dangerous, which you should avoid in your ads.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Explosives

Products that are designed to explode and could cause damage to nearby people or property
  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades
Instructional materials on how to make explosives
  • Example: Bomb-making site
How to fix: Explosives
  1. Read the policy above to learn what we don't allow.
  2. Remove that content from your landing page. If your ad leads to content that we don't allow, remove all content that doesn’t comply with this policy. You'll then need to request a review before moving on to the next step of changing your ad text.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Guns

Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat
  • Note: We err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.
  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns
Any part or component that's necessary to the function of a gun
  • Examples: Ammunition, ammunition clips, silencers, or ammunition belts
How to fix: Guns
  1. Read the policy above to learn what we don't allow.
  2. Remove that content from your landing page. If your ad leads to content that we don't allow, remove all content that doesn’t comply with this policy. You'll then need to request a review before moving on to the next step of changing your ad text.


    Or, you can choose to change your final URL to point to another part of your website or app that doesn't include this type of content.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Other weapons

Knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat
Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)
  • Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat
  • Examples: Throwing stars, brass knuckles, tasers, pepper spray
How to fix: Other weapons
  1. Read the policy above to learn what we don't allow.
  2. Remove that content from your landing page. If your ad leads to content that we don't allow, remove all content that doesn’t comply with this policy. You'll then need to request a review before moving on to the next step of changing your ad text.


    Or, you can choose to change your final URL to point to another part of your website or app that doesn't include this type of content.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Recreational drugs

Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs"
  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
Products or services marketed as facilitating recreational drug use
  • Examples: Pipes, bongs, cannabis coffee shops
Promotion of instructional content about producing, purchasing, or using recreational drugs
  • Examples: Forums to exchange tips or recommendations on drug use
How to fix: Recreational drugs
  1. Read the policy above to learn what we don't allow.
  2. Remove that content from your website or app. If your ad leads to content that we don't allow, fix the site or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Tobacco

Tobacco or any products containing tobacco
  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco
Products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption
  • Examples: Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars
Products designed to simulate tobacco smoking
  • Examples: Herbal cigarettes, electronic cigarettes, or e-cigarettes
How to fix: Tobacco
  1. Read the policy above to learn what we don't allow.
  2. Remove that content from your landing page. If your ad leads to content that we don't allow, remove all content that doesn’t comply with this policy. You'll then need to request a review before moving on to the next step of changing your ad text.


    Or, you can choose to change your final URL to point to another part of your website or app that doesn't include this type of content.
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

What happens if you violate our policies

Ad or extension disapproval: Ads and extensions that don't follow this policy may be disapproved. A disapproved ad won't run until the policy violation is fixed and the ad is approved.

Site suspension: We may suspend websites that violate our policies, meaning that the website can no longer be advertised until the problem is fixed.

Account suspension: An account may be suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.

Need help?

If you have questions about this policy, let us know:
Contact AdWords Support

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