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Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.

Below are some examples of products and services that we consider to be dangerous, which you should avoid in your ads. Learn about what happens if your violate our policies.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Explosives

Products that are designed to explode and could cause damage to nearby people or property
  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades
Instructional materials on how to make explosives
  • Example: Bomb-making site
Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Guns

Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat
  • Note: We err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.
  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns
Any part or component that's necessary to the function of a gun
  • Examples: Ammunition, ammunition clips, silencers, or ammunition belts
Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Other weapons

Knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat
Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)
  • Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat
  • Examples: Throwing stars, brass knuckles, tasers, pepper spray
Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Recreational drugs

Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs"
  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
Products or services marketed as facilitating recreational drug use
  • Examples: Pipes, bongs, cannabis coffee shops
Promotion of instructional content about producing, purchasing, or using recreational drugs
  • Examples: Forums to exchange tips or recommendations on drug use
Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Tobacco

Tobacco or any products containing tobacco
  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco
Products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption
  • Examples: Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars
Products designed to simulate tobacco smoking
  • Examples: Herbal cigarettes, electronic cigarettes, or e-cigarettes
Learn how to fix a disapproved ad or extension. If your ad was disapproved because of the ad's destination, learn how to fix a suspended site or app.

Need help?

If you have questions about this policy, let us know:
Contact AdWords Support
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