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Review extension requirements

Review extensions display a third-party review of your business with a regular ad. Review extensions are subject to the standard AdWords policies and the requirements below.

Inaccurate review

The following is not allowed:

Extension text that inaccurately paraphrases the review source

Note: Extension text can paraphrase the review, but it must reflect the tone, content, and verdict of the original review source.

Quoted text that does not appear in the original review source

Quoted text that does not use ellipses (...) to indicate omitted words or phrases

Extension text that cites an award but does not specify the time period of the award

How to fix: Inaccurate review
  1. Read the policy above to learn what we don't allow. Make sure that the text in the extension clearly appears in the review source, and that it accurately reflects the tone and content of the review source.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Outdated review

The following is not allowed:

Reviews that are older than 12 months

How to fix: Outdated review
  1. Read the policy above to learn what we don't allow. Check the date of the review source and remove any reviews that are more than a year old.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Unacceptable review source

The following is not allowed:

Links to a second-hand, excerpted, or republished version of the review instead of the original review source

Individual customer reviews or testimonials

Aggregate reviews and rankings from user review websites

Press releases created by the advertiser

Note: This policy applies even if the press release has been distributed or published by a separate site or service.

Paid endorsements

Reviews that are behind a paywall, require viewers to sign into an account, or are not accessible to the public

Review source published in a language that doesn't match the language of the extension

How to fix: Unacceptable review source
  1. Read the policy above to learn what we don't allow. Make sure that the extension references a review from a credible third-party source and links directly to the original review.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Unacceptable review format

The following is not allowed:

Reviews that do not appear in text on a website

Examples: Video reviews, audio podcasts, PDFs

How to fix: Unacceptable review format
  1. Read the policy above to learn what we don't allow. Make sure that your extension links to a webpage where the review appears in text.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Insubstantial review

The following is not allowed:

Reviews that simply describe a business, product, or service without including praise, highlights, awards, or opinions

Reviews of particular locations, stores, or franchises

How to fix: Insubstantial review
  1. Read the policy above to learn what we don't allow. Make sure the review includes some kind of praise, award, or value judgement about your business, product, or service.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Related policies and common disapprovals

The following AdWords policies are especially relevant to review extensions and are often associated with disapprovals.

Destination experience

The websites and apps that ads link to must provide a positive user experience. For more information, see the Destination experience policy. Note that review links can't initiate a download.

Repetition

To maintain a professional appearance in ads, we don’t allow excessive or gimmicky repetition of words or phrases. See the Repetition policy for more information. For review extensions, this means that the review can’t repeat text from the ad and can’t repeat the source’s or advertiser’s name.

Unsupported language

All ads and extensions must be written in a supported language and link to a destination in a supported language. See the Unsupported language policy for more information. Note that review extensions have a shorter list of languages than regular ads.
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