Cloaking and gaming
What's the policy?
Google AdWords doesn't allow cloaking or gaming (techniques for displaying different content to users than to Google). Google uses automated tools that crawl an advertiser's website and provide relevant data for the AdWords program. When advertisers do not show users and Google the same content, users often end up on a different website than they intended, resulting in a misleading user experience.
We've created this policy to help protect the safety and security of our users.
CloakingCloaking refers to the practice of presenting different content or URLs to users than to Google. This practice can cause your site to seem deceptive.
Here are some examples of cloaking:
|Serving different content to Google than to users.||Not allowed|
|Serving a page of HTML text to Google, while showing a page of images or Flash to users.||Not allowed|
- Provide alt text that describes images for visitors with screen readers or who have images turned off in their browsers.
Here are some examples:
What happens if I violate this policy?
- Account suspension: If you violate this policy, your AdWords account will get suspended. If this happens, all ads in the suspended account will stop running, and we will no longer accept advertising from you. Any related accounts will also get permanently suspended and your new accounts will get automatically suspended at setup. If you believe that your site was suspended by mistake, you can request a re-review.
If you still have questions about this policy, you can contact us via the link below:
Contact AdWords Support