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Video ad requirements

Video ads use videos for better engagement with users. Video ads are subject to the standard AdWords policies and the requirements below. Note that these requirements apply to TrueView in-stream ads, video discovery ads, and bumper ads.
To find specs and related details for creating video ads, see the Display Specs Help Center.

Length of video ads

The following is not allowed:

Non-skippable in-stream ads that are longer than 15 seconds

Note: For some countries, non-skippable in-stream videos can be up to 20 seconds long. There is no limit on skippable in-stream ads, but we recommend using videos that are less than 3 minutes long.

How to fix: Length of video ads
  1. Read the policy above to learn what we don't allow. Check the length of your non-skippable video ads.
  2. Fix your video by shortening it to 15 seconds or less.
  3. Edit your ad to make it comply with this policy. If you can’t fix the video, use a different video that doesn’t violate this policy.
    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the ad, we can approve it to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Data collection in video ads

The following is not allowed:

Tracking pixels that are not SSL-compliant, including all subsequent calls

Tracking pixels on the midpoint and complete events

Note: Tracking pixels are allowed on the impression, view, and skip events.

More than one tracking pixel per event

Note: To include tracking pixels for more than one vendor per event, the client or agency is responsible for piggybacking or daisy-chaining the pixels.

Using Javascript for data collection

Note: A third-party click redirect or click command is acceptable.

How to fix: Data collection in video ads
  1. Read the policy above to learn what we don't allow. Look for ways that you may be inappropriately collecting or using customer data, such as through an unapproved tracking pixel.
  2. Fix your video. If your video collects data, use the policy above as a guideline for how you can collect data safely. Once you’ve made changes to your video, re-upload it.
  3. Edit your ad to make it comply with this policy. If you can’t fix the video, use a different one that doesn’t violate this policy.
    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the ad, we can approve it to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Related policies and common disapprovals

The following AdWords policies are especially relevant to video ads and are often associated with disapprovals.

Unacceptable video format

All videos must be uploaded in an approved format. See the Unacceptable video format policy for more information.

Unavailable video

All videos must be publicly available. See the Unavailable video policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Unclear content

All information and media in ads and extensions should be easily understandable and clearly identify the product, service, or entity you are advertising. See the Unclear content policy for more information. Videos must include a name or logo that clearly represents the advertiser, product, or service in the video.

Video quality

All videos used in advertising must meet certain quality standards. See the Video quality policy for more information.

Adult content

To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Video ads can’t contain any adult-oriented content.

Copyrights

To advertise copyrighted content, you must either own the copyright or be legally authorized to advertise with it. See the Copyrights policy for more information.

Shocking content

Content that could be shocking for users is not allowed in any ads. Some examples include obscene language, gruesome imagery, and gore. See the Shocking content policy for more information.

Third-party ad serving

All third-party tracking pixels must meet our third-party ad serving requirements.
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