Social extensions and annotations

What's the policy?

Social extensions and annotations (also referred to as shared endorsements) allow you to include Google+ follower information in your ads. In general, the rules that apply to text ads apply to social extensions and annotations too. To ensure your extensions are accurate and appropriate, we also have additional requirements when using social extensions and annotations, as shown below.

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Social extensions, annotations, and the content they point to must be “family safe.” Any social extension or annotation that leads to “non-family” or “adult” content isn’t allowed.

What can I do if my extension gets disapproved?

Like all ads, extensions also go through an approval process to ensure they're acceptable for use within AdWords. If an extension doesn't follow our policies, we may disapprove it. When this happens, you'll get an email from us informing you about this disapproval. If you get this email, please review the steps below to help you troubleshoot the issue with your disapproved extension.

  1. Check which social extension was disapproved.
    1. Go to your Ad extensions tab and change the view to "Social Extensions."
    2. Scroll down and look through the Status column to see if any of them say "Disapproved."
  2. Remove the disapproved social extension.
    1. With your mouse, hover over the table row that contains the disapproved social extension. A pencil icon should appear.
    2. Click the pencil icon and then remove that social extension. To avoid getting disapproved again, make sure you remove anything that leads to any unacceptable content.
    3. Click "Save."

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact AdWords Support