Abortion

What's the policy?

Google AdWords doesn't allow ads related to abortion that use violent language or gruesome imagery. In certain countries, we allow ads for abortion or related services. Ads for abortion or related services won't show on partner websites who don't accept this type of content or in countries where this content isn't allowed. Please see the country-specific section below for further details.

We've created this policy due to legal regulations and to ensure a positive user experience.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Argentina, Antigua & Barbuda, Aruba, Bahamas, Belgium, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, France, Germany, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Hong Kong, Hungary, Indonesia, Jamaica, Republic of Korea, Malaysia, Martinique, Mexico, Nicaragua, Panama, Paraguay, Peru, Philippines, Poland, Russia, Saint Barthélemy, Singapore, St. Kitts & Nevis, St. Lucia, Suriname, Switzerland, Taiwan, Thailand, Ukraine, Uruguay, Venezuela
Service Allowed? Details
Abortion Not allowed In these countries, Google doesn't allow ads related to abortion.

Australia
Service Allowed? Details
Abortion-inducing drugs Not allowed In Australia, Google doesn't allow ads related to abortion-inducing drugs.

Italy
Service Allowed? Details
Abortion and the "morning after" pill Not allowed In Italy, Google doesn't allow ads related to abortion or the "morning after" pill .

Spain
Service Allowed? Details
Abortion and the "morning after" pill Not allowed In Spain, Google doesn't allow ads related to abortion or the "morning after" pill .

Examples

Product Allowed? Details
Abortion ads with violent language or gruesome imagery Not allowed Google doesn't allow abortion ads with violent language such as “abortion is murder”, or gruesome imagery.
Abortion-related services Allowed*

* Country-specific restrictions apply. See the section above.
In certain countries, Google allows the following abortion-related services:
  • Abortion Clinics
  • Abortion medical assessment
  • Abortion counselling
  • The mention of "a woman's right to choose", "pro-life", "pro-choice" or other related phrasing in the context of political advertising

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Abortion and violent language/gruesome imagery Your ad or website uses violent language or gruesome imagery in connection with abortion services.

Remove all references to abortion and violent language/gruesome imagery from your ad and website.

Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

Abortion services Your ad or website references abortion services in a country where we don't allow it.

Remove all references to abortion from your ad and website.

Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that you remove any references to the unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad that you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you've finished editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible". We work to review all ads in our programme as quickly as possible, usually within three working days.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact AdWords Support