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Image ad requirements

Image ads include an image with your ad and are available in a range of dimensions. Image ads are subject to the standard AdWords policies and the requirements below. Note that these requirements also apply to Image overlay ads and HTML5 ads.

Animation in image ads

The following is not allowed:

Animations that last longer than 30 seconds
How to fix: Animation in image ads
  1. Read the policy above to learn what we don't allow. Make sure that your image animation isn’t longer than 30 seconds. Shorter animations can loop or repeat, but must stop after 30 seconds.
  2. Edit your ad to make it comply with this policy.
    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the ad, we can approve it to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Related policies and common disapprovals

The following AdWords policies are especially relevant to image ads and are often associated with disapprovals.

Image quality

All images used in advertising must meet certain quality standards. The image layout must conform to AdWords standards and the image itself can’t be blurry. See the Image quality policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Misleading content

All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information. Image ads can’t contain images that resemble site warnings or error messages, and images can’t appear to be more than one ad.

Adult content

To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Image ads can’t contain any adult-oriented content.
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