Illegal products and services

What's the policy?

Google AdWords doesn't allow the advertising of illegal products and services.

All advertising, as well as the products and services being advertised, must clearly comply with all applicable laws and regulations. Whenever there's a question of whether compliance is clear, Google may choose to err on the side of conservative interpretation and have additional restrictions. We aren't interested in promoting products or services of questionable legality.

We've created this policy to protect our users' online safety and to also be in compliance with local laws.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Brazil
Product/Service Allowed? Details
Unauthorized financial operators Allowed with limitations Google AdWords doesn't allow the promotion of financial operators unless they're authorized by the Comissão de Valores Mobiliários (CVM).
China
Product Allowed? Details
Click packages Not allowed Google doesn't allow ads or landing pages that promote click packages such as the offer to "advertise on AdWords for only $1000 a year."
Satellite TV equipment or services Not allowed Google doesn't allow ads or landing pages that promote satellite TV equipment or services. This includes the manufacturing, import, distribution, sales, installation, and use of home satellite TV equipment or services.
Smuggled products and gray market goods Not allowed Google doesn't allow ads or landing pages that promote smuggled products. This includes smuggled goods and "gray market goods," which are sold by unauthorized resellers (likely also in unauthorized regions) without post-sale support service.
Credit card cash-back services Not allowed Google doesn't allow ads or landing pages that promote credit card cash-back services.
India
Product Allowed? Details
Dowry requests Not allowed Google doesn't allow ads or landing pages that promote dowry requests or the offering or sale of dowry. "Dowry" means any property or valuable security given by the bride to the groom for marriage.
Doctor, lawyer, or accountant services Not allowed Google doesn't allow ads for services offered by doctors, lawyers, or accountants.
Gender or sex selection Not allowed Google doesn't allow ads or landing pages that promote the pre-natal determination of the gender of a child, or pre-conception selection of sex.
Infant food, milk substitutes, feeding bottles Not allowed Google doesn't allow ads or landing pages that promote or encourage the use of infant food, milk substitutes, or feeding bottles.
Japan
Product Allowed? Details
General advertising Allowed with limitations We require all advertisers who write ad text in Japanese to display appropriate contact information. The company name, office address, and phone number (or email address) must be displayed on the website.
Online purchases Allowed with limitations Sites that promote online purchases must display the payment method, shipping, return policy, and so forth on their site, according to the Specific Commercial Transactions Law in Japan.
Multi-level marketing Not allowed Google doesn't allow ads or landing pages that promote multi-level marketing (MLM) including network franchises where users buy into a distributor program.
Korea
Product Allowed? Details
Game currency and in-game virtual items Not allowed Google doesn't allow ads or landing pages that promote the re-sale or re-purchase of gaming currency or in-game virtual items.
Cell phone loan services and unregistered cell phones Not allowed Google doesn't allow ads or landing pages that promote cell phone loan services or unregistered cell phones (대포폰).
Military equipment Not allowed Google doesn't allow ads or landing pages that promote the sale of military equipment. Examples include, but aren't limited to, military blankets, military uniforms, military sleeping bags, military pistol cases, military emergency medical kits, military water flasks, military field shovels, military canteens, military tents, and military knapsacks.
Korea Labor Welfare Corporation Not allowed Google doesn't allow the promotion of "Korea Labor Welfare Corporation" in any language.
Norway
Product Allowed? Details
Ticket resale Not allowed Google doesn't allow ads or landing pages that promote unauthorized ticket resale.
Russia
Product/Service Allowed? Details
Information products Allowed with limitations Google will allow ads promoting information products in Russia as long as the ads show an age rating. Information products include books and other printed or digital media or any other products or events that may include information that is age restricted in Russia. The age rating in the ad must be visible within the ad text and be one of the following: 18+, 16+, 12+, 6+, 0+.
Taiwan
Product Allowed? Details
Immigration services Allowed with limitations Google doesn't allow ads promoting immigration services to target Taiwan unless a registration number and review confirmation number from Taiwan's National Immigration Agency is present on the landing page.
Thailand
Product Allowed? Details
Sex products and accessories Not allowed Google doesn't allow ads or landing pages that promote sex products.
United Kingdom
Product Allowed? Details
Ticket resale Not allowed Google doesn't allow ads or landing pages that promote unauthorized ticket resale.
United States
Product Allowed? Details
Burmese jadeite and rubies Not allowed Google doesn't allow ads or landing pages that promote the sale of Burmese jadeite, rubies, or related jewelry.

Examples

Example ad Acceptable?
Kidney Beans
We sell kidney beans
Lentils, peas, and more
example.com
Acceptable
The promoted products aren't illegal.
Bank Transfers
Send and receive funds
Using our secure servers
example.com
Acceptable
The promoted service isn't illegal and isn't related to e-gold.
We Buy Kidneys
Top prices guaranteed
For all internal organs
example.com
Not acceptable
The sale of internal organs isn't allowed.
E-Gold Transfers
Send and receive
E-Gold and more today!
example.com
Not acceptable
We don't allow advertisers to promote e-gold.
Looking for Cocaine?
We've got what you need
Easy online transactions
example.com
Not acceptable
The sale of cocaine isn't allowed.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Unacceptable business practices Your ad or landing page is promoting an illegal product or service. Remove all references to illegal products or services from your ad text and website. Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.
e-gold Your ad or landing page is promoting e-gold. Remove all references to e-gold from your ad text and website. Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

What can I do if my site gets suspended?

Review the guidelines above and make any necessary changes to your site. Once you've done that, request a re-review of your site by completing this contact form:
Request a re-review

If your site is re-enabled, your ads may resume running. If your ads remain disapproved, resubmit them for approval using the instructions below. We strive to review sites and ads as quickly as possible, usually within three business days. If you've been waiting more than three business days for your site or ads to be reviewed, please contact us.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit it for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that your ad complies with our policies and that you remove any references to unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Visit your account's Ads tab.
  2. Hover over the table row that lists the ad you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  3. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change from "Disapproved" to another status like "Under review" or "Eligible." We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.
Contact AdWords Support