Traffic devices

What's the policy?

Google AdWords doesn't allow the promotion of products that are designed to interfere with the enforcement of traffic laws. While radar detectors are allowed in most countries (see details below), radar jammers and other law evading products aren't allowed.

We've created this policy due to the legal regulations on the use of these products.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Poland

Product Allowed? Details
Radar detectors Not allowed Not allowed In Poland, Google doesn't allow the promotion of radar detectors.

France, Germany, Switzerland, Belgium, and Luxembourg

Product Allowed? Details
Radar detectors Not allowed Not allowed In these countries, Google doesn't allow the promotion of radar detectors.
Radar detecting software Not allowed Not allowed In these countries, Google doesn't allow the promotion of software that identifies the location of radars.
Radar detecting databases Not allowed Not allowed In these countries, Google doesn't allow the promotion of databases that identify the location of radars.

United States

Product Allowed? Details
GPS jammers Not allowed Not allowed In the US, Google doesn't allow the promotion of GPS jammers.

Examples

Product Allowed? Details
Radar detectors Allowed Allowed*
* Country-specific restrictions apply. See the section above.
Google allows the promotion of radar detectors.
Radar detecting software Allowed Allowed*
* Country-specific restrictions apply. See the section above.
Google allows the promotion of radar detecting software.
Radar detecting databases Allowed Allowed*
* Country-specific restrictions apply. See the section above.
Google allows the promotion of radar detecting databases.
Radar jammers, scramblers, diffusers, and shifters Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Laser diffusers, jammers, shifters, and scramblers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
License plate covers and sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Traffic signal changers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Photo radars and photo blocker sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Traffic devices Your ad or website is promoting products that interfere with the enforcement of traffic laws. Remove all references to products that interfere with the enforcement of traffic laws. If you're promoting a product that's only allowed in certain countries, you can also choose to edit your location targeting and only target the countries where the product is allowed. Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure you remove any references to the unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad you want to edit. Click on the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible." We work to review all ads in our program as quickly as possible, usually within three business days.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact AdWords Support Contact AdWords Support