Solicitation of funds

What's the policy?

Google AdWords doesn't allow the solicitation of funds (donations) unless they're tax-exempt.

We've created this policy due to the legal regulations around this type of content and to maintain a positive user experience.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Argentina
Product Allowed? Details
Solicitation of funds for investment-related purposes or unregistered financial institutions Not allowed In Argentina, Google doesn't allow the solicitation of funds for investment-related purposes or unregistered financial institutions.

Japan
Product Allowed? Details
Solicitation of funds Allowed with limitations In Japan, Google allows the solicitation of funds as long as the website is registered with the Ministry of Finance Japan, National Tax Agency, or competent authorities (prefecture or government-ordinance-designated city).

Malaysia
Product Allowed? Details
Solicitation of funds for investment-related purposes or unregistered financial institutions Not allowed In Malaysia, Google doesn't allow the solicitation of funds for investment-related purposes or unregistered financial institutions.

Thailand
Product Allowed? Details
Solicitation of funds by politicians/political parties Allowed with limitations In Thailand, Google allows the solicitation of funds by political candidates or political parties as long as the solicitation is for tax rebates to be donated directly via the Thai tax form.

Examples

Product Allowed? Details
Solicitation of funds that aren't tax-exempt Not allowed Google doesn't allow the solicitation of funds that aren't tax-exempt.
Solicitation of funds that are tax-exempt Allowed with limitations*

* Country-specific restrictions apply. See the section above.
Google allows the solicitation of funds that are tax-exempt as long as they prominently indicate their tax-exempt status on their landing page. This message should clearly indicate that they're a registered charity, displaying their charity number, confirming their tax-exempt status.
Solicitation of funds by politicians or political parties Allowed with limitations*

* Country-specific restrictions apply. See the section above.
Google allows the solicitation of funds by politicians and political parties that aren't tax-exempt as long as the landing page clearly indicates that the donation isn't tax-exempt.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Solicitation of funds Your ad or website is promoting the solicitation of funds that aren't tax-exempt.

Remove all references to the solicitation of funds from your ad and website.

Alternately, if you're promoting the solicitation of funds that are tax-exempt, please clearly indicate your tax-exempt status on your landing page, including your charity number. For example, in the United States, 501(c)(3) or 501(c)(4) status is an indicator of the required tax-exempt status.

Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit your ad for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure you remove any references to the unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Go to your Campaigns tab and then click the Ads tab.
  3. Place your mouse pointer over the table row that lists the ad you want to edit. Click on the pencil icon next to your ad, and you'll be able to edit your ad right there.
  4. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change to reflect its current status – it'll change from "Disapproved" to "Under review" or "Eligible." We work to review all ads in our program as quickly as possible, usually within three business days.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact AdWords Support