Proper names

What's the policy?

We do not monitor the use of proper names in AdWords ads or keywords.

Users interested in removing an advertiser's use of proper names in ads should contact our Consumer Complaints team via our complaint form.

Country specific information

In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Click a country below to see additional requirements that you must meet in order for your ad campaign to target that country.

Belgium and France

Based on multiple factors, including legal and cultural considerations, Google AdWords prohibits the use of proper names, regardless of the type of website being promoted.