Healthcare and medicines

What's the policy?

Google AdWords restricts the promotion of healthcare-related products and services. We have different requirements for advertising healthcare-related products based on the product you're advertising and the country you're targeting.     Prescription drugs

We do not allow the use of prescription drug terms in ad text, landing pages, or keywords, with country-specific exceptions that apply only to registered pharmacies and licensed pharmaceutical manufacturers. Please see the country-specific sections below for details.

See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

 
Online pharmacies

Google AdWords allows the promotion of online pharmacies in only select countries:

Scope of advertising Country that campaign targets
If you promote an online pharmacy in these locations, you may promote the online sale of prescription drugs. The use of prescription drug names is allowed in ad text and landing pages for these locations. Allowed if your campaign targets only these locations:
  • Canada
  • New Zealand
  • United States
If you promote an online pharmacy in these locations, you are not permitted to use prescription drug names in ad text and landing pages.

*Additional restrictions apply.

Allowed if your campaign targets only these locations:
  • Australia
  • Brazil
  • China*
  • Germany
  • Hong Kong*
  • Japan*
  • Mexico*
  • Netherlands
  • Sweden
  • Taiwan
  • United Kingdom

Application Requirements

  1. Follow the country-specific requirements below. If your target country isn't listed, we don't allow prescription collection and delivery services in that country.

  2. You need to be registered with the pharmaceutical authority relevant to the country that your campaign targets.

  3. If you meet all requirements, you can apply to be certified by Google. Please fill out our online pharmacy application form.

Pharmaceutical manufacturers
Google allows pharmaceutical manufacturers to promote prescription drugs and over-the-counter medicines in accordance with the local law in these locations:
Scope of advertising Country that campaign targets
Promotion of prescription drugs Allowed if your campaign targets only these locations:
  • Canada
  • New Zealand
  • United States
Promotion of over-the-counter medicines Allowed if your campaign targets only these locations:
  • Australia
  • Brazil
  • China
  • France
  • Germany
  • Hong Kong
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • Poland
  • Russia
  • Spain
  • Sweden
  • United Kingdom

Application Requirements

  1. Follow the country-specific requirements below. If your target country isn't listed, we don't allow the promotion of prescription drugs or over-the-counter medicines by pharmaceutical manufacturer in that country.

  2. If you meet all requirements, you can apply to be certified by Google. Please fill out our application form.

Unapproved pharmaceuticals and supplements
Google AdWords doesn't allow the promotion of the following pharmaceuticals and supplements, irrespective of any claims of legality:
  • Non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • DHEA and melatonin products
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment

For additional information on the products we monitor under this policy, please visit www.legitscript.com.

Additionally, Google AdWords prohibits the advertisement of sites whose primary purpose is to sell products that claim or imply to be as effective as anabolic steroids, weight-loss drugs, erectile dysfunction drugs, prescription drugs, or controlled substances, irrespective of claims of legality.

Google AdWords may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.

We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:

  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")

Please see the "How does this policy differ from country to country?" section below for variations of this policy.

Medical devices
Google doesn't allow the promotion of medical devices outside the United States and Canada.
Clinical trial recruitment
Google AdWords prohibits the promotion of clinical trial recruitment and enrollment. Please see the "How does this policy differ from country to country?" section below for variations of this policy.
HIV home tests
Google AdWords prohibits the promotion of HIV home tests. Please see the "How does this policy differ from country to country?" section below for variations of this policy.
Secret paternity tests
Google doesn't allow the promotion of paternity tests that are advertised as secret. Please see the "How does this policy differ from country to country?" section below for variations of this policy.

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Some healthcare products, like sexual enhancers, abortion pills, and penis enlargement products, will be given a "non-family" status if they adhere to our policies. In your account, you should see "Approved (non-family)" in the Status column of your Ads tab if your advertised products adhere to our policies.

We've created this policy due to legal regulations and to ensure a positive user experience.

How can I apply to advertise online pharmacies?

If you meet the country-specific requirements, here's how to apply to advertise online pharmacies with Google AdWords:

  • Fill out our online pharmacy application form.
  • Please be sure to include your AdWords customer ID, located at the top of your account pages.
  • To cut down on any unnecessary delays, be sure to fill out all of the requested information.

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Click a country below to see additional requirements that you must meet in order for your ad campaign to target that country.

Australia
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies if they're registered with the Pharmacy Guild of Australia or Medicare Australia and don't promote prescription drugs in their ads and landing pages.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names, regardless of the context in which they're being promoted.
DHEA and melatonin Allowed
Google allows the promotion of DHEA and melatonin in Australia.
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Belgium
Product Allowed?
Online pharmacies Not allowed
Google doesn't allow the promotion of pharmacies if they offer prescription collection and delivery services in Belgium.
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
Brazil
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária -- ANVISA) and don't promote prescription drugs in their ads, landing pages, and keywords.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Creatine, L-Carnitine or Carnitine, Polifenol de Alcachofra Not allowed
Google doesn't allow the promotion of Creatine, L-Carnitine or Carnitine, and Polifenol de Alcachofra.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
Canada
Product Allowed?
Online pharmacies Allowed with limitations
Google allows online pharmacies (including pet pharmacies) if they're accredited by the National Association of Boards of Pharmacy (NABP). Google requires the following NABP accreditation depending on the type of site:
  • VIPPS - Required for pharmacies with full online functionality, including the sale or facilitation of sale of prescription drugs or the acceptance of new prescription drug orders through their website.
  • e-Advertiser - Required for pharmacies (including pet pharmacies) with limited online functionality such as prescription refills or transfers.
  • Vet-VIPPS - Required for pet pharmacies with full online functionality, including the sale or facilitation of sale of prescription drugs, and the acceptance of new prescription drug orders through their website.
Learn more or apply for NABP accreditation.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote prescription drugs, over-the-counter medicines, and informational sites with branded drug names in the ad text, site, display URL, or keywords.
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
DHEA and melatonin Allowed
Google allows the promotion of DHEA and melatonin in Canada.
China
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration (SFDA) of China, and don't promote prescription drugs in their ads, landing pages, and keywords. Advertising prescription collection and delivery services is not permitted. Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.
Medical services Allowed with limitations
Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
Europe, Middle East, and Africa
Product Allowed?
Pharmaceutical manufacturer sites Allowed with limitations
Google allows pharmaceutical manufacturers to promote informational sites, as long as they don't refer to prescription drugs in their ads, landing pages, and keywords.
France
Product Allowed?
Online pharmacies Not allowed
Google doesn't allow the promotion of online pharmacies in France.
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
Paternity tests Not allowed
Google doesn't allow ads promoting paternity testing services. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
Germany
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies if they're licensed by DIMDI and don't promote prescription drugs in their ads and landing pages. This requirement is for all pharmacies regardless of whether they offer only non-prescription products.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
Secret paternity tests Not allowed
Google doesn't allow the promotion of paternity tests that are advertised as secret in Germany.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
Hong Kong
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies if they're registered with the Pharmaceutical service, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages, and keywords. Advertising prescription collection and delivery services is not permitted.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Plastic surgery Not allowed
Google doesn't allow the promotion of plastic surgery in Hong Kong. This includes surgeries for sight, hearing, balance, skin disease, hair, or scalp.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Prescription drug names Not allowed
Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
Ireland
Product Allowed?
Online pharmacies Not allowed
Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation.
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
Italy
Product Allowed?
Clinical trial recruitment Allowed with limitations
Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
  • The ads don't promote prescription drugs.
  • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
  • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
  • Ads and landing pages must comply with all local laws.
  • The ads don't offer grants or benefits to users who participate.
  • The ads don't offer online enrollment for the study.
Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Japan
Product Allowed?
Online pharmacies Allowed with limitations
Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder." Advertising prescription collection and delivery services is not permitted.

Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

Prescription drugs Allowed with limitations
Google doesn't allow the use of prescription drug names in ad text or landing pages, with the following exceptions:
  • Websites only accessible to healthcare professionals
  • Beauty clinics using the term "botox" in ads, landing page, and keywords
Google allows the use of prescription drug names as keywords by location based pharmacies and pharmaceutical manufacturers. If you're an organization qualified for these exceptions, please contact us via our online form.

Pharmaceutical manufacturers Allowed with limitations
Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
Products and services that don't comply with Japanese Pharmaceutical Affairs Law / Advertisement Guideline for Pharmacies Not allowed
Any product or service related to Japanese Pharmaceutical Affairs Law or Advertisement Guideline for Pharmacies must comply with those guidelines when promoted.
  • Japanese Pharmaceutical Affairs Law: www.fukushihoken.metro.tokyo.jp
  • Advertisement Guideline for Pharmacies: www.mhlw.go.jp
  • Korea
    Product Allowed?
    Brick and mortar pharmacies Allowed with limitations
    Google allows the promotion of brick and mortar pharmacies, as long as they're registered with the Korean Centers for Disease Control and Prevention (KCDSP), don't include ads for online pharmacies and the services they provide, don't mention prescription drugs in ad text, landing pages, and keywords, and don't include the promotion of drugs monitored by the Korea Food & Drug Administration (KFDA).

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Pausinystalia Yohimbe products Not allowed
    Google doesn't allow the promotion of Pausinystalia Yohimbe-based products.
    Mexico
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies if they're registered with the COFEPRIS and don't promote prescription drugs or over-the-counter medicines in their ads, landing pages, and keywords.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Dietetic products Not allowed
    Google doesn't allow the promotion of dietetic products or supplements in Mexico.
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    Prescription drug names Not allowed
    Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
    Netherlands
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies if they're registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register and don't promote prescription drugs in their ads and landing pages.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Clinical trial recruitment Allowed with limitations
    Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
    • The ads don't promote prescription drugs.
    • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
    • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
    • Ads and landing pages must comply with all local laws.
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    Prescription drug names Not allowed
    Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
    New Zealand
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies (including pet pharmacies) if they're accredited by the Ministry of Health.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote prescription drugs, over-the-counter medicines, and informational sites with branded drug names in the ad text, site, display URL, or keywords.
    Poland
    Product Allowed?
    Online pharmacies Not allowed
    Google doesn't allow the promotion of any online pharmacies regardless of whether they offer prescription collection and delivery services.
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    Russia
                                               
    ProductAllowed?
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.      
    Medical services Not allowed
    Google doesn't allow the promotion of medical services in Russia.
    Spain
    Product Allowed?
    Dietetic products Not allowed
    Google doesn't allow ads or websites that promote weight-loss medical procedures.

    Google doesn't allow ads or websites that promote weight-loss related products if they meet any of the following criteria:
    • Claim medicinal properties
    • Promise specific results
    • Use endorsements by individuals, celebrities, or organizations
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    Sweden
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies if they're registered with the Swedish Medical Product Agency and don't promote prescription drugs in their ads, landing pages, and keywords.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    Prescription drug names Not allowed
    Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
    Taiwan
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies if they're registered with the Department of Health (DOH) and don't promote prescription drugs in their ads, landing pages, and keywords.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Prescription drug names Not allowed
    Google doesn't allow the use of prescription drug names in ads or landing pages, regardless of the context in which they're being promoted.
    United Kingdom
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows the promotion of online pharmacies if they're registered with the General Pharmaceutical Council (GPhC), and don't promote prescription drugs in their ads and landing pages.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Prescription drug names Not allowed
    Google doesn't allow the use of prescription drug names, regardless of the context in which they're being promoted.
    DHEA and melatonin Allowed
    Google allows the promotion of DHEA and melatonin in the United Kingdom.
    Clinical trial recruitment Allowed with limitations
    Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
    • The ads don't promote prescription drugs.
    • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
    • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
    • Ads and landing pages must comply with all local laws.
    Secret paternity tests Not allowed
    Google doesn't allow the promotion of paternity tests that are advertised as secret in the United Kingdom.
    Clay drinks Not allowed
    Google doesn't allow the following ingestible clay drinks:
    • Fangocur mineral drink
    • Naturally Green 100% bentonite clay
    • Chloe's Beauty Room 100% bentonite clay
    • The Superfood Co. 100% bentonite clay powder
    • Health Leads bentonite clay
    • Scent by Nature Argiletz superfine green clay
    • Seventh wave supplements green clay (French)
    Teeth whitening products Not allowed
    Google doesn't allow teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.
    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. Pharmaceutical manufacturers must also be certified with Google.
    United States
    Product Allowed?
    Online pharmacies Allowed with limitations
    Google allows online pharmacies (including pet pharmacies) if they're accredited by the National Association of Boards of Pharmacy (NABP). Google requires the following NABP accreditation depending on the type of site:
    • VIPPS - Required for pharmacies with full online functionality, including the sale or facilitation of sale of prescription drugs or the acceptance of new prescription drug orders through their website.
    • e-Advertiser - Required for pharmacies (including pet pharmacies) with limited online functionality such as prescription refills or transfers.
    • Vet-VIPPS - Required for pet pharmacies with full online functionality, including the sale or facilitation of sale of prescription drugs, and the acceptance of new prescription drug orders through their website.
    Learn more or apply for NABP accreditation.

    Advertisers must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.

    Pharmaceutical manufacturers Allowed with limitations
    Google allows pharmaceutical manufacturers to promote prescription drugs, over-the-counter medicines, and informational sites with branded drug names in the ad text, site, display URL, or keywords.
    DHEA and melatonin Allowed
    Google allows the promotion of DHEA and melatonin in the United States.
    Clinical trial recruitment Allowed with limitations
    Google allows ads promoting clinical trial recruitment, as long as they meet the following requirements:
    • The ads don't promote prescription drugs.
    • The ads don't promote any misleading expectations or effects of a product being tested, or imply that the product being tested is safe.
    • Where required, advertisers must have ads cleared by the government, research ethics committees, or other appropriate regulatory bodies.
    • Ads and landing pages must comply with all local laws.
    HIV home tests Allowed with limitations
    Google only allows certain HIV home tests that are approved by the FDA.

    What can I do if my ad gets disapproved?

    If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

    Disapproval reason What does it mean? What do I do now?
    Online pharmacy certification required

    Pharmacy Society Registration Required
    Your ad or website is promoting prescription drugs or related products but your account isn't certified by Google. Remove all references to promoting prescription drugs from your ad and website. Alternately, if you're a licensed online pharmacy, you must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.
    Targeting Does Not Match Policy Your ad or website is promoting prescription drugs or related products, and even though your account is certified by Google, your ad is targeting outside the approved region. Remove all references to promoting prescription drugs online from your ad and website. Alternately, you can change the targeting settings of your campaigns to match the country where you're certified to advertise your pharmacy. Learn how to change your location targeting.
    URL Does Not Match Online Pharmacy Certification Your ad or website is promoting prescription drugs or related products, and even though your account is certified by Google, the website you're promoting doesn't match the website that's certified by Google. Remove all references to promoting prescription drugs online from your ad and website. Alternately, you can change the website you're promoting to match the website that was submitted in your certification request. If you'd like to use a new website, it must also be certified with Google. Please see the "How can I apply to advertise online pharmacies?" section above for details.
    OTC Drugs License Number Required Your ad or website is promoting over-the-counter drugs without a license number which isn't allowed for at least one country in your campaign's targeting. Remove all references to over-the-counter drugs without a license number from your ad and website. You can also choose not to target the countries where the product or service is not allowed. Learn how to change your location targeting.
    Rx Drug Reference & Pharmaceutical Manufacturers Your ad or website is promoting pharmaceutical manufacturers and mentioning branded drug names in the ad text, display URL, website, or keywords, which isn't allowed for at least one country in your campaign's targeting. Remove all references to branded drug names in your ad text, display URL, website, and keywords when promoting pharmaceutical manufacturers. You can also choose not to target the countries where the product or service is not allowed. Learn how to change your location targeting.
    Prescription drug targeting Your ad or website is promoting prescription drugs which isn't allowed for at least one country in your campaign's targeting. Remove all references to prescription drugs and steroids from your ad and website. You can also choose not to target the countries where the product or service is not allowed. Learn how to change your location targeting.
    Clinical trial recruitment,
    Unapproved pharmaceuticals and supplements,
    KFDA-Monitored OTC drugs/vitamins,
    HIV home tests,
    Secret paternity tests
    Your ad or website is promoting a healthcare product that isn't allowed for at least one country in your campaign's targeting. Remove all references to the non-approved product from your ad and website. You can also choose not to target the countries where the product or service is not allowed. Learn how to change your location targeting.

    What can I do if my site gets suspended?

    Review the guidelines above and make any necessary changes to your site. Once you've done that, request a re-review of your site by completing this contact form:
    Request a re-review

    If your site is re-enabled, your ads may resume running. If your ads remain disapproved, resubmit them for approval using the instructions below. We strive to review sites and ads as quickly as possible, usually within three business days. If you've been waiting more than three business days for your site or ads to be reviewed, please contact us.

    How do I resubmit my ad for review?

    If your ad gets disapproved, you can resubmit it for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that your ad complies with our policies and that you remove any references to unacceptable content before saving your ad.

    Here's how to edit your ad:

    1. Visit your account's Ads tab.
    2. Hover over the table row that lists the ad you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
    3. Click Save when you're done editing your ad.

    After editing and saving your ad, the Status column will change from "Disapproved" to another status like "Under review" or "Eligible." We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

    What happens if I violate this policy?

    • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
    • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
    • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

    Contact information

    If you still have questions about this policy, you can contact us via the link below. You'll be taken to a form where you can write to us about your issue.
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