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Healthcare and medicines

Google restricts the promotion of healthcare-related content such as the following:
  • over-the-counter medication
  • prescription medication and information about prescription medication
  • online and offline pharmacies
  • pregnancy and fertility-related products and services
  • medical services and procedures
  • clinical trial recruitment
  • sexual enhancement treatments

The restrictions that apply to this content may vary depending on the product or service that you're promoting and the countries that you're targeting. Some content, such as unapproved substances, can't be promoted anywhere.

Depending on the content that you're promoting and the countries where your ads appear, you may need to apply for pre-authorization with Google before advertising healthcare-related content.

Below are some examples of healthcare content that we allow in certain circumstances. Some content is only available in specific regions, so be sure to check the list of country-specific restrictions for every country where you plan to advertise.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

Pharmaceutical manufacturers

Google allows pharmaceutical manufacturers to advertise in select countries only.

Prescription drugs

Pharmaceutical manufacturers may promote prescription drugs in the following countries only: Canada, New Zealand, United States

Over-the-counter medicines

Pharmaceutical manufacturers may promote over-the-counter medicines in the following countries only: Australia, Austria, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Russia, South Korea, Spain, Sweden, United Kingdom, United States

Other manufacturers and suppliers

Bulk drug manufacturers, medical professional suppliers, and antibody/peptide/compound suppliers for commercial labs may advertise in the following countries only: Canada, United States

Certification

Pharmaceutical manufacturers must be certified by Google in order to serve ads. See how to apply below.

Prescription drug sale

Google restricts the promotion of online pharmacies. To determine whether an advertiser is promoting an online pharmacy, we consider a number of factors such as the content of your ads and site or app, as well as the products or services that you offer. For user safety and other reasons, we err on the side of caution in applying this policy, especially for landing pages that link or refer to content that in any way appears to be the online sale of medicines, whether prescription or over-the-counter medicine.

Countries

Google allows the promotion of online pharmacies in only these countries: Australia, Austria, Brazil, Canada, China, Germany, Hong Kong, Japan, Mexico, Netherlands, New Zealand, Norway, Sweden, Taiwan, United Kingdom, United States

Google does not allow the promotion of online pharmacies in other countries.

Keywords

Google allows online pharmacy advertisers to bid on keywords containing prescription drug terms in only the following countries: Australia, Canada, Germany, New Zealand, Netherlands, United Kingdom, and United States.

Certification

Online pharmacies must be certified by Google in order to serve ads — see how to apply below. To be certified with Google, online pharmacies must be registered with the relevant pharmaceutical authorities in the countries that their ad campaign targets.

Restricted drug terms

In most parts of the world, Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords.

  • For campaigns targeting Canada, New Zealand, or the United States, certain businesses such as online pharmacies and pharmaceutical manufacturers may use prescription drug terms in ad text and landing pages. These businesses must be certified by Google in order to serve ads — see how to apply below.
  • If your campaigns do not target Canada, New Zealand, or the United States, you may not use prescription drug terms in ad text or landing pages.
  • In limited cases, and where permitted by local law, Google allows exceptions to this policy for public health and safety awareness campaigns from governmental or well-established non-profit health advocacy organizations. If you would like to apply for such an exception to use prescription drug terms in ad text, landing pages, or keywords, please contact us.

See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

How to fix: Restricted drug term

Your ad, website, or app is promoting prescription drugs, and that isn't allowed for at least one country that your campaign targets.

Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to target only countries where this service is allowed. See the section above for more detail around country-specific restrictions for the countries that you're targeting.

Unapproved substances

Google doesn't allow the promotion of the following content, irrespective of any claims of legality:

  • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • Products containing human chorionic gonadotropin (hCG) in relation to weight loss or weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
  • False or misleading health claims, including claims implying that a product is as effective as prescription drugs or controlled substances
  • Non-government approved products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment
  • Products that have been subject to any government or regulatory action or warning
  • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance

Google does not allow the promotion of DHEA and Melatonin products anywhere except Australia, Canada, the United Kingdom, and the United States.

For additional information on the unapproved or misleading pharmaceuticals and supplements that we monitor, please visit www.legitscript.com.

How to fix: Unapproved substances
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  3. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.
How to fix: DHEA or Melatonin
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
    Request a review

    Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  3. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  4. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Clinical trial recruitment

Google doesn't allow the promotion of clinical trial recruitment except in Australia, Belgium, Canada, China, France, Germany, Indonesia, Ireland, Israel, Italy, Japan, Korea, Malaysia, Netherlands, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, and Vietnam.

Promotions for clinical trial recruitment may not promote prescription drugs or create misleading expectations or effects of a product being tested, or imply that the product being tested is safe.

How to fix: Clinical trial recruitment
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
    Request a review

    Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  3. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  4. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

HIV home tests

Google prohibits the promotion of HIV home tests everywhere in the world except in the United States. In the United States, advertisers may promote home HIV tests that are FDA approved.

How to fix: HIV home tests
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
    Request a review

    Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  3. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  4. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Abortion

Google doesn't allow ads related to abortion in the following countries: Antigua and Barbuda, Argentina, Aruba, Bahamas, Bahrain, Belgium, Belize, Bolivia, Brazil, Cayman Islands, Chile, Columbia, Costa Rica, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Hong Kong, Hungary, India, Indonesia, Iran, Iraq, Italy, Jamaica, Jordan, Korea (South), Kuwait, Lebanon, Libya, Malaysia, Martinique, Mexico, Morocco, Nicaragua, Oman, Pakistan, Palestinian Territory, Panama, Paraguay, Peru, Philippines, Poland, Qatar, Russia, Saint Barthelemy, Saudi Arabia, Singapore, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Suriname, Switzerland, Syria, Taiwan, Thailand, Tunisia, Ukraine, United Arab Emirates, Uruguay, Venezuela, Yemen

If your country allows ads related to abortion, your ads will run on the Search Network. However, these ads will be classified as Approved (limited), meaning they will only show in approved areas, and there may be additional restrictions for your country. See the country-specific sections below for more information about how policies differ by country.

Abortion-related ads won't appear on the Google Display Network, even if they are Approved (limited).

How to fix: Abortion
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
    Request a review

    Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  3. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  4. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Birth control

Google doesn't allow ads related to birth control or fertility products in the following countries: Bahrain, China, Djibouti, Egypt, Hong Kong, Iran, Iraq, Jordan, Kuwait, Malaysia, Lebanon, Libya, Morocco, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Thailand, Tunisia, Ukraine, United Arab Emirates, Yemen

How to fix: Birth control
  1. Read the policy above to see the types of content that we don't allow as well as country-specific restrictions for places that your campaign targets.
  2. Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
    Request a review

    Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  3. Change your website or app. If your ad leads to content that violates this policy, fix the website or app to make it comply. You'll then need to request a review before moving on to the next step of changing your ad text.
    Review my fixed website
  4. Remove that content from your ad.

    If your ad violates this policy, edit it to make it comply.

    • On your Ads page, hover over the ad you want to edit.
    • Click the pencil icon next to your ad to edit it.
    • Click Save when you're done.

    Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Family status

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Some healthcare products, such as sexual enhancers, will be given a "non-family" status (if they otherwise adhere to our policies). In your account, you should see "Approved (non-family)" in the Status column of your Ads tab if your advertised products adhere to our policies.

Apply for certification to advertise with Google

Certain advertisers — such as online pharmacies, pharmaceutical manufacturers, and others looking to use prescription drug terms in ad text or landing pages — need to be certified with Google in order to advertise. If you are such an advertiser, here's how to apply to be certified:

1. Adhere to all country-specific requirements below. If your campaign targets a country that isn't listed, then we don't allow the promotion of prescription drugs or over-the-counter medicines by pharmaceutical manufacturers in that country.

2. Fill out our online application form.

  • Please be sure to include your AdWords customer ID, located at the top of your account pages.
  • To cut down on any unnecessary delays, be sure to fill out all of the requested information.
  • If you are an agency applying on behalf of an advertiser, please send documentation detailing your relationship with the advertiser or license holder.

How does this policy differ from country to country?

In addition to the content-based restrictions above, there may be further requirements based on the countries that your campaign targets. Choose a country below to see additional requirements that you must meet in order for your ad campaign to target that country.

 

Australia

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Pharmacy Guild of Australia or Medicare Australia and don't use prescription drug terms in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

Austria

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Bundesamt für Sicherheit im Gesundheitswesen and don't use prescription drug terms in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

Belgium

Product Allowed?
Online pharmacies

Not allowed

Google doesn't allow the promotion of pharmacies if they offer prescription collection and delivery services in Belgium.

Brazil

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária -- ANVISA) and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply above.

Canada

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows online pharmacies if they're accredited by the National Association of Boards of Pharmacy (NABP). Google requires the following NABP accreditation depending on the type of site:

  • VIPPS - Required for pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs or the acceptance of new prescription drug orders through their website.
  • e-Advertiser - Required for pharmacies (including pet pharmacies) with limited online functionality such as prescription refills or transfers.
  • Vet-VIPPS - Required for pet pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs and the acceptance of new prescription drug orders through their website.
Learn more or apply for NABP accreditation. Advertisers must also be certified with Google. See how to apply above.

China

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the State Food and Drug Administration (SFDA) of China and don't promote prescription drugs in their ads, landing pages, and keywords. Advertising prescription collection and delivery services is not allowed. Advertisers must also be certified with Google. See how to apply above.

Medical services

Allowed with limitations

Google allows the promotion of medical services in China as long as you submit the required documentation and have been certified by Google.

Germany

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're licensed by DIMDI and don't promote prescription drugs in their ads and landing pages. All pharmacies must be licensed, regardless of whether they offer only non-prescription products. Advertisers must also be certified with Google. See how to apply above.

Hong Kong

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Drug Office, Department of Health of the Hong Kong Government, and don't promote prescription drugs in their ads, landing pages or keywords. Advertising prescription collection and delivery services is not permitted. Advertisers must also be certified with Google. See how to apply above.

India

Product Allowed?
Pharmaceutical manufacturers

Allowed with limitations

Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in India.

Ireland

Product Allowed?
Online pharmacies

Not allowed

In Ireland, Google doesn't allow the promotion of online pharmacies that offer prescription collection, delivery services, sale of non-medicinal products, or online consultation (not including consultation with a doctor).

Japan

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies in Japan, as long as they provide a valid license number for their "License for marketing authorization holder." Advertising prescription collection and delivery services is not permitted. Advertisers must also be certified with Google. See how to apply above.

Prescription drugs

Allowed with limitations

Google doesn't allow the use of prescription drug terms in ad text, landing pages, or keywords, with the following exceptions:

  • Websites accessible only to healthcare professionals, brick-and-mortar pharmacies, and pharmaceutical manufacturers may use prescription drug terms in keywords.
If you're an organization qualified for these exceptions, please contact us via our online form.

Over-the-counter drugs

Allowed with limitations

Google allows ads promoting over-the-counter drugs to show in Japan, as long as the advertiser has a valid license number and the license number is displayed on the website.

Korea

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of over-the-counter medicines in accordance with local law in South Korea.

Mexico

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the COFEPRIS and don't promote prescription drugs or over-the-counter medicines in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply above.

Netherlands

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Ministerie van Volksgezondheid, Welzijn en Sport and appear on the dedicated online repository. Online pharmacies can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

New Zealand

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're accredited by the Ministry of Health. Advertisers must also be certified with Google. See how to apply above.

Norway

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Norwegian Medicine Agency and don't use prescription drug terms in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

Poland

Product Allowed?
Online pharmacies

Not allowed

Google doesn't allow the promotion of any online pharmacies regardless of whether they offer prescription collection and delivery services.

Russia

Product Allowed?
Pharmaceutical manufacturers

Allowed with limitations

Google allows pharmaceutical manufacturers to promote over-the-counter medicines in accordance with the local law in this location. All such promotions that target Russia must include one of the following four Russian disclaimers in the ad: "Есть противопоказания. Посоветуйтесь с врачом." or "Есть противопоказания. Узнайте у врача." or “Есть противопоказания. Перед применением необходимо ознакомиться с инструкцией." or "Имеются противопоказания, необходимо проконсультироваться со специалистом." Pharmaceutical manufacturers must also be certified with Google.

Sweden

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Swedish Medical Product Agency and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply above.

Taiwan

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the Ministry of Health and Welfare and don't promote prescription drugs in their ads, landing pages, and keywords. Advertisers must also be certified with Google. See how to apply above.

United Kingdom

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows the promotion of online pharmacies if they're registered with the General Pharmaceutical Council (GPhC) and approved by the Medicines and Healthcare products Regulatory Agency (MHRA). Advertisers can't promote prescription drugs in their ads and landing pages. Advertisers must also be certified with Google. See how to apply above.

United States

Product Allowed?
Online pharmacies

Allowed with limitations

Google allows online pharmacies if they're accredited by the National Association of Boards of Pharmacy (NABP). Google requires the following NABP accreditation depending on the type of site:

  • VIPPS - Required for pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs or the acceptance of new prescription drug orders through their website.
  • e-Advertiser - Required for pharmacies (including pet pharmacies) with limited online functionality such as prescription refills or transfers.
  • Vet-VIPPS - Required for pet pharmacies with full online functionality, including the sale (or facilitation of sale) of prescription drugs, and the acceptance of new prescription drug orders through their website.

Learn more or apply for NABP accreditation. Advertisers must also be certified with Google. See how to apply above.

How to fix a disapproval

If your ad is disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Online pharmacy certification required Your ad, website, or app is promoting prescription drugs or related products but your account isn't certified by Google. Remove all references to promoting prescription drugs from your ad and website or app. Alternately, if you're a licensed online pharmacy, you can be certified with Google — see how to apply above.
Targeting does not match policy Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified by Google, your ad is targeting a country outside the country that you were certified for. Remove all references to promoting prescription drugs online from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to match the country where you're certified to advertise your pharmacy. See the section above for more detail around country-specific restrictions for the countries that you're targeting.
URL does not match online pharmacy certification Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified by Google, the website or app that the ad promotes doesn't match the one that's certified by Google. Remove all references to promoting prescription drugs online from your ad and website. Alternatively, you can change your ad to promote the website or app that was submitted in your certification request. If you'd like to use a new website or app as an online pharmacy, it must also be certified with Google — see how to apply above.
OTC drugs license number required Your ad, website, or app is promoting over-the-counter drugs without a license number, and that's not allowed for at least one country that your campaign targets. Remove all references to over-the-counter drugs without a license number from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to target only countries where this service is allowed. See the section above for more detail around country-specific restrictions for the countries that you're targeting.
Prescription drug targeting Your ad, website, or app is promoting prescription drugs, and that isn't allowed for at least one country that your campaign targets. Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you can change your location targeting for your campaigns to target only countries where this service is allowed. See the section above for more detail around country-specific restrictions for the countries that you're targeting.

How to fix a suspended site

Review the guidelines above and make any necessary changes to your site. Once you've done that, request a review of your site by completing this contact form:
Request a review

If your site is re-enabled, your ads may resume running. If your ads remain disapproved, resubmit them for approval using the instructions below. We strive to review sites and ads as quickly as possible, usually within three business days. If you've been waiting more than three business days for your site or ads to be reviewed, please contact us.

How do I resubmit my ad for review?

If your ad is disapproved, you can resubmit it for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that your ad complies with our policies and that you remove any references to unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Visit your account's Ads tab.
  2. Hover over the table row that lists the ad you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  3. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change from "Disapproved" to another status like "Under review" or "Eligible." We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

What happens if you violate our policies

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to a form where you can write to us about your issue.
Contact AdWords Support


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